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Exploring the Future of Marketing with AI at CES 2025

The Consumer Electronics Show (CES) 2025 in Las Vegas has become a hotspot for exploring the intersection of technology and marketing. Monks, a leading digital brand operating under S4 Capital, will take center stage alongside Adobe to showcase how Artificial Intelligence (AI) is redefining the marketing landscape. On January 8, from 10 AM to 11:40 AM PST, industry experts will lead discussions centered on the theme, “AI Now: Marketing’s Journey from Hype to How.”

The Vision Behind the Collaboration

Monks is not just another marketing agency; it's a pioneer in the world of data-driven marketing. With Adobe by its side, the collaboration is set to facilitate engaging panels and fireside chats that will inspire marketers, tech enthusiasts, and business leaders to treat AI as a genuine catalyst for change. Justin Billingsley, Monks' Chief Growth Officer, emphasizes that while AI has sparked conversations, practical implementations are essential for marketers aiming to realize its full potential.

Key Sessions to Expect

The event promises a robust lineup of sessions featuring influential figures from across the industry:

• - Empowering Creativity in the Enterprise with NextGen Tech: Led by Spike Huang of HP and Denise Colella from Adobe, this session will discuss utilizing emerging technologies to enhance creativity in business environments.

• - GenAI Personalization: Delta Air Lines' Jake Abel and Paramount+'s Michelle Garcia will examine how generative AI can elevate digital personalization, ensuring that marketing strategies are not just data-driven but also emotionally resonant.

• - AI-Powered Transformation: Bianca Pryor from NVIDIA and Chris Blandy from AWS will discuss the transformative power of AI in the creative enterprise, showcasing how brands can reimagine their approaches to creativity through technology.

• - Fireside Chat on AI and the Future of Marketing: A dynamic conversation between Sir Martin Sorrell, founder of S4 Capital, and Greg Stuart, CEO of MMA Global, will delve into what the future holds for AI in marketing.

Moving Beyond Hollow Promises

As outlined by Sir Martin Sorrell, 2023 was about the excitement of possibilities, while 2024 focused on implementation. The emphasis for 2025, however, is on tangible outcomes. The partnership with Adobe is an example of how Monks intends to guide brands through the complexities of modern marketing, ensuring that AI is utilized effectively to foster growth and creativity.

Tangible Results from AI Initiatives

Six months ago, Monks introduced Monks.Flow, a service linking talent and technology to optimize workflows. This initiative integrates with Adobe solutions such as Adobe GenStudio and Adobe Firefly, demonstrating real-world applications of AI. As a result, significant advancements in content creation and personalization have already been noted; marketers are witnessing reduced costs and improved collaboration, thanks to these innovative tools.

Setting Industry Standards

Monks’ dedication to innovation has not gone unnoticed. Named the first-ever AI Agency of the Year by Adweek and the recipient of multiple awards for excellence in AI, the company is committed to leading the industry towards results-driven marketing strategies. Its success is evident as brands transition from merely experimenting with AI to implementing it for sizable improvements in effectiveness.

The CES 2025 event serves as an essential platform for industry leaders to convene, share insights, and inspire one another. With a clear focus on AI as an active force in marketing, Monks and Adobe are setting the stage for a future where technology and creativity converge seamlessly.

For attendees and remote participants alike, this event marks a significant step forward in understanding the practical applications of AI in marketing. Stay tuned for live updates and key takeaways from this pivotal gathering.

For more information about Monks and Adobe at CES 2025, you can find the complete event schedule online.