#China #Hangzhou #Geely #Meizu #AI Ecosystem

Meizu's Dazzling Presentation at the Geely Global Intelligent Mobility Expo

On April 25, 2025, Meizu participated in the highly anticipated Geely Global Intelligent Mobility Expo, held at the Geely Building Plaza in Hangzhou, China. This prestigious event drew in over 400 guests, marking it as a significant part of Geely's promotional strategy for Auto Shanghai 2025. Meizu showcased its latest products including smartphones, AR smart glasses, and smart cockpit technology, emphasizing the appeal of its integrated AI ecosystem.

The occasion featured a well-attended booth where Meizu’s offerings targeted globally, particularly smartphones and wearable devices tailored for international markets. Among the standout products were the "StarV View" and "StarV Air2" AR smart glasses, which garnered considerable attention from foreign journalists and attendees.

Immersive Technology at the Forefront

The StarV View smart glasses provide users with an immersive AR experience, featuring a virtual screen equivalent to an impressive 188 inches at a viewing distance of six meters. This technology aims to redefine on-the-go entertainment, and during a recent launch in Dubai, local attendees expressed excitement for the product, affirming its high demand with remarks like, "I have to buy this!"

Similarly, the StarV Air2 drew gasps of amazement when guests witnessed its real-time translation ability, displaying Chinese presentations in English directly on the glasses. This feature supports 14 languages for bidirectional translation and has been utilized for over 390,000 hours, facilitating seamless communication during business meetings and travel across more than 30 countries and regions.

Beyond translation, the StarV Air2 boasts various functionalities, including teleprompter capabilities, AR navigation assistance, and music playback. It also incorporates a voice-to-text feature that helps bridge communication gaps for hearing-impaired users by converting speech into text in real-time.

Keynote Insights from Meizu

During the workshop session, Peng Bo, the Product Director at Meizu, delivered a compelling keynote titled "Empowering Smart Glasses: How AI Technology Drives Innovation and Practical Applications." He elaborated on how AI-enhanced smart glasses extend human capabilities and could potentially become the next-generation personal computing devices and AI terminals.

Meizu aims to innovate continuously in the realm of AR smart glasses, striving to enhance product performance and battery longevity while collaborating with various partners to expand the application scenarios of these smart devices.

A Step Towards Global Expansion

Meizu's presence at the expo signifies its commitment to expanding strategically in international markets. The brand has been dedicated to designing products that meet the needs of users from different regional backgrounds, ensuring their offerings have been well-received globally. With an expanding footprint, Meizu's ecosystem products have reached many areas, including the Asia-Pacific, Latin America, and Eastern Europe, with products integrated into vehicles through Flyme Auto.

As part of its globalization strategy, Meizu is set to partner with Geely for a series of new product launches and engagement events in countries like Indonesia, Sri Lanka, the Philippines, and Australia. This will include over ten product events intended to showcase new releases to the global market, along with establishing ecological experience stores that highlight smartphones, smart glasses, and vehicles.

With its home in DreamSmart Group, a leader in smart ecosystems, Meizu’s journey ahead will focus on exporting not just products but also the technology and the underlying ecosystem. This aims to present the benefits of an integrated AI ecosystem to a broader audience, further establishing Meizu as a significant player in the intelligent mobility sector.