GAC Makes International Debut with Service Brand at Bangkok Auto Show and Launches Thailand Action 2.0

GAC's International Expansion at Bangkok Motor Show

On March 23, 2026, the 47th Bangkok International Motor Show officially commenced, marking a significant milestone for GAC (Guangzhou Automobile Group). Among the highlights of the event, GAC launched its first overseas service brand, GAC CARE, and presented its comprehensive strategy termed Thailand Action 2.0 aimed at bolstering services and renewing product offerings.

The launch reflects GAC's ambition to solidify its leadership in the Thai automotive market, which showed a remarkable increase in vehicle sales. In 2025, GAC recorded a 305% year-on-year growth, selling 15,301 units and securing a prominent position among new energy vehicle (NEV) brands. Through this strategic update, GAC aims to transition from merely introducing products to establishing a thriving ecosystem within the region.

The Strategic Shift

The transition to Thailand Action 2.0 marks a turning point in GAC's strategy, emphasizing not just local integration but active market engagement. By leveraging its systemic capabilities across product presentation, channel ecosystems, energy infrastructures, and manufacturing chains, GAC is positioning itself for sustained competitive advantages. The strategy adheres to the principle of “In Thailand, For Thailand,” ensuring services are tailored to meet the local user requirements with top-quality offerings.

Director of GAC INTERNATIONAL Thailand Sales Company, Wang Haoyong, highlighted the brand's commitment, affirming that GAC's offerings extend beyond innovative vehicles to encompass a complete, reliable, and genuine mobility ecosystem. GAC CARE is built on four core pillars - customer-centric features, enhanced warranties, rapid responses, and exclusive experiences for users, ensuring they receive comprehensive support throughout their lifecycle with the vehicle.

Overview of New Product Launches

During the event, GAC showcased the latest variant of the AION V - a highly anticipated electric vehicle promising 500 km on a full charge. The unveiling attracted substantial interest from attendees eager to learn more about its capabilities and experience it firsthand. GAC aims to continually redefine the electric vehicle market standards in Thailand, establishing a roadmap for electric mobility development through innovative products and services.

Looking ahead, GAC aspires to leverage Thailand as a strategic hub for its global operations. The company is dedicated to deepening local connections and advancing the electric vehicle industry's ecosystem, fostering a mutually beneficial growth environment with local communities and stakeholders.

In summary, as GAC embarks on this ambitious journey, the combination of its strategic initiatives and innovative offerings underlines a transformative approach to automotive services in Thailand. GAC's entry into this vibrant market reflects a commitment to nurturing customer relations while delivering superior service quality and a robust product lineup, positioning itself for sustained growth in the evolving landscape of the automotive sector.