#Netherlands #Houten #ScanmarQED #MMM Labs #PulseQED

ScanmarQED Acquires MMM Labs to Enhance Marketing Mix Modeling

In a significant move for the marketing analytics landscape, ScanmarQED announced its acquisition of MMM Labs, a startup known for its innovative, multi-engine approach to Marketing Mix Modeling (MMM). This development is projected to transform how teams manage and utilize marketing analytics, granting them access to a comprehensive suite of modeling methodologies through a single interface.

By incorporating MMM Labs' capabilities, ScanmarQED is set to offer its clients streamlined access to both open-source and proprietary MMM engines. Traditionally, setting up MMM models can be a complex and time-consuming process, often requiring extensive data science expertise. However, with the new integration, marketers and analysts can deploy sophisticated models in mere minutes within an intuitive, guided environment designed specifically for their needs.

The multi-engine framework launched by MMM Labs enables marketing teams to run multiple modeling engines concurrently. This includes utilizing renowned frameworks such as Robyn, Meridian, and PyMC along with bespoke models built in-house. The advantage of this system is remarkable: teams can now compare different results, thoroughly test assumptions, and iterate quickly without the typical operational complexities associated with advanced MMM processes.

A New Era of Flexibility and Control

Marcel van der Kooi, CEO of ScanmarQED Group, highlighted the strategic importance of this acquisition, stating that it represents a significant leap towards realizing their vision for PulseQED. This flagship offering combines robust MMM measurement and planning capabilities with the innovative flexibility afforded by open-source tools and custom modeling code. According to van der Kooi, companies have long faced the limitation of “false choice”—having to select one modeling engine while grappling with its inherent constraints. Today, that era is drawing to a close. With the new multi-engine accessibility, customers can operate various engines side by side in a controlled environment, fostering faster cycles, enhanced models, and more informed decision-making—all without compromising governance.

Changing the Game for Marketers

Alongside van der Kooi, Gabriel Mohanna, CEO of MMM Labs, expressed enthusiasm for the partnership. He noted that the mission of MMM Labs has always been to make Marketing Mix Modeling more intuitive and actionable for everyday marketers. By joining forces with ScanmarQED, the goal of advancing this vision can be achieved more effectively. Mohanna believes that ScanmarQED's resources and dedication to innovation will allow MMM Labs to enhance its capabilities significantly, making marketing analysis simpler, smarter, and more efficient than ever before.

About ScanmarQED

Founded in the Netherlands, ScanmarQED specializes in providing marketing insights and analytical solutions. With a focus on helping firms measure the effectiveness of sales and marketing initiatives, ScanmarQED enables companies to streamline budget allocations, enhance demand forecasting accuracy, and refine decision-making processes for future marketing ambitions. They boast a diverse global client base spread across multiple industries, including Retail, Healthcare, Food and Beverages, Technology, Media, and Market Research.

About MMM Labs

Located in the US, MMM Labs focuses on democratizing Marketing Mix Modeling, making it not just accessible but highly actionable for marketers across the board. The team's innovative platform combines a variety of modeling techniques with automation and extensive multi-engine support to deliver robust analytics at scale.

Conclusion

The acquisition of MMM Labs marks a pivotal moment in the evolution of Marketing Mix Modeling, moving toward a future characterized by enhanced flexibility, speed, and comprehensive insights. As ScanmarQED and MMM Labs work together, the marketing landscape will likely witness profound advancements, redefining how organizations approach marketing measurement and strategy implementation.