#United States #Chicago #Big Game #WeatherTech #Pinnacle Advertising

WeatherTech's Big Game Teaser Goes Wild!

In a bold move that celebrates freedom, adventure, and the spirit of fun, WeatherTech has released its latest advertisement ahead of this year's Big Game. Featuring four spirited women over the age of 70 in a slick 1963 Lincoln Continental convertible, the ad demonstrates that life can be lived to the fullest at any age. The vibrant spot, set to the iconic rock anthem "Born to Be Wild" by Steppenwolf, encapsulates the essence of living with gusto.

A Fun-Filled Adventure

The 60-second teaser brings an energetic vibe, showcasing the ladies in various playful scenarios around town – from tagging trucks and exchanging flirtatious glances at stoplights, to displaying their Bingo winnings. The central message? Thanks to WeatherTech's high-quality products, these women are free to enjoy life without reservations or worries. The catchy tune amplifies the visuals, drawing viewers into the carefree moments shared by the group, and inspiring all ages to embrace spontaneity.

Directed by renowned music video director Joseph Kahn, known for his work with top artists like Taylor Swift and Britney Spears, the ad radiates energy and excitement. Kahn's involvement further suggests a significant shift in how brand stories are communicated, with a playful twist that appeals to a diverse audience.

Building on a Strong Legacy

David MacNeil, CEO of WeatherTech, pointed out the brand's journey over the past twelve years, emphasizing how consistent appearances during the Big Game have solidified WeatherTech's recognition across the United States. This year, the brand seized the moment to introduce an unexpected yet entertaining advertisement, aiming to stand out on this colossal advertising stage. "Our American-made story resonates well with consumers, and we wanted to continue building on that heritage with a fresh perspective," MacNeil shared.

Innovation and Quality at Its Core

With headquarters in Bolingbrook, Illinois, WeatherTech is globally recognized for its commitment to quality and craftsmanship in producing auto, home, and pet products. The company is particularly known for innovations like its laser-measured FloorLiner™ and the versatile CupFone®. Throughout the years, WeatherTech has consistently pushed the boundaries of design and engineering, helping to establish a robust international presence.

The Campaign's Creative Spark

Marketing expert Michael Magnusson, Founder and CEO of Pinnacle Advertising, highlighted the goal of bringing high entertainment value to this year's ad. By collaborating with a music video director like Kahn, the team aimed to ensure the advertisement resonates with the audience while maintaining WeatherTech's core narrative. This unique approach turned out to be a fun creative challenge, one the team embraced to deliver this lively message.

As the teaser is set to air during the second quarter of the Big Game, viewers can expect a delightful mix of humor, nostalgia, and inspiration. Buckle up and get ready for a wild ride with WeatherTech – where age is just a number and joy knows no bounds!

For more information about Pinnacle Advertising and WeatherTech, visit their websites for the latest updates and products.

Contact: Toni Lee (203-246-7524), Michelle Parks (917-545-5846)