Kenkichi Matsuyama Stars in Kikkoman's New 'Uchi no Gohan' TV Commercial

Kikkoman Unveils New 'Uchi no Gohan' Commercial Featuring Kenkichi Matsuyama

Kikkoman Foods, Inc. has released its latest commercial for the 'Uchi no Gohan' series, spotlighting actor Kenkichi Matsuyama as the new face of their campaign. The commercial titled “Parental Cooking Improvement Song: Eggplant” was made available on July 8 on the official YouTube channel and website, with nationwide airing commencing on July 14.

This new advertisement captures Matsuyama not only as an actor but also as someone who is actively involved in agriculture. His genuine and warm persona perfectly embodies the message of 'Uchi no Gohan,' which emphasizes making seasonal vegetables delicious.

Storyline and Highlights of the New Commercial

The central theme of the new commercial highlights the mantra, 'Uchi no Gohan makes seasonal vegetables tasty.' Accompanied by the catchy jingle, "Vegetables Taste Better with Uchi no Gohan♪," the ad showcases a delightful cooking experience between parents and their children. It emphasizes the convenience of 'Uchi no Gohan Vege: Seasoning Mix for Eggplant and Bell Pepper with Fragrant Soy Sauce' while illustrating the exquisite interaction between a parent and child cooking together. Viewers are encouraged to pay special attention to the joyful expressions and synchronized movements of this charming duo.

Behind the Scenes

The filming of the commercial featured a captivating rapport between Matsuyama and child actor Kuta Bange. Even when the cameras weren’t rolling, Matsuyama’s kindness shone through, as he engaged in playful interactions and provided acting tips. This nurturing dynamic resulted in a cheerful and harmonious atmosphere on set. During a scene featuring the 'Uchi no Gohan Vege: Seasoning Mix for Eggplant and Bell Pepper,' Bange exclaimed, “It’s delicious!” Interestingly, despite having a dislike for eggplant, he shared with a big smile, “I ate so much eggplant today!”

About the 'Uchi no Gohan' Series

Since its launch in 2002 in the Kanto region and expanding nationally the following year, the 'Uchi no Gohan' series has aimed to allow families to prepare homemade-like side dishes effortlessly. Their product range includes ready-to-use seasoning mixes that make it simple to create sides that pair well with rice, as well as options that can be prepared effortlessly in a microwave or simply by mixing with hot rice. One prominent series item, the 'Uchi no Gohan Vege: Seasoning Mix,' uses a variety of vegetables and helps customers enjoy nutritious vegetables easily.

In line with healthy eating guidelines set by the Ministry of Health, Labour and Welfare, which recommends a daily vegetable intake of 350 grams, the 'Uchi no Gohan Vege: Seasoning Mix' series allows consumers to achieve half of this target easily, contributing to better health. It's especially designed to ensure that families can enjoy delicious meals while also meeting their nutritional needs.