E-commerce Insights
2026-05-18 07:00:21

Discover the Latest Insights on E-commerce at the Web Managers Forum Meeting 2026 Spring

Join the Web Managers Forum Meeting 2026 Spring



DearOne, a subsidiary of NTT Docomo, will be present at the Web Managers Forum Meeting 2026 Spring, taking place on May 25, 2026. The event will feature a special guest, Mr. Kimura Chikuyoshi, the Country Manager of VWO Japan. Attendees can expect in-depth discussions on the three major challenges faced by e-commerce businesses and innovative approaches to leveraging A/B testing for optimal results.

Event Details


  • - Date & Time: May 25, 2026, 13:20 – 14:00 (Session B-4)
  • - Location: A unique in-person event held at Akasaka Intercity Conference, Tokyo.

As many e-commerce businesses struggle with data-driven strategies, this session aims to address common obstacles such as:
1. The Hypothesis Barrier: Uncertainty about what changes to implement.
2. The Execution Barrier: Dependence on engineers resulting in slowed progress.
3. The Continuity Barrier: One-off tests that fail to create sustained impact.

In 2026, success in e-commerce will hinge not merely on data volume, but on how quickly businesses can translate hypotheses into actionable insights.

During this engaging session, attendees will uncover the structural necessities for overcoming these barriers and will learn practical methodologies for improving user experience (UX) through swift marketing actions. Moreover, with insights from global A/B testing advancements and both domestic and international success examples, participants will gain concrete strategies to transform data into profit.

Speaker Overview


Mr. Ishiguro Tomoki - VP, Service Promotion Division, DearOne


Mr. Ishiguro is a seasoned professional with a wealth of experience in media planning and project management for major web portal companies. Since joining DearOne in 2020, he has overseen the launch of growth marketing initiatives, utilizing his expertise in cutting-edge tools and technology advancements tailored for the Japanese market.

Mr. Kimura Chikuyoshi - Country Manager, VWO Japan


Mr. Kimura has a rich background in enterprise sales and has made significant contributions in the digital marketing realm since 2013. As the head of the Japanese market for VWO, he drives data-driven site improvements anchored in behavioral analytics and A/B testing methodologies.

About VWO


VWO is a leading optimization platform aiming to maximize conversions by enhancing customer digital experiences. It serves over 3,000 clients across more than 190 countries, offering tools such as A/B testing and rich analytics capabilities with a user-friendly interface that doesn't require coding knowledge. VWO also supports rapid cycle improvements through features like heat maps and session replays.

About DearOne


As a marketing-focused subsidiary of NTT Docomo, DearOne provides a comprehensive suite of services including retail media platforms and advanced marketing technology tools like Amplitude, Contentsquare, and VWO. It plays a crucial role in supporting the growth of digital products, ensuring optimal user engagement and analysis for its clients.

For more information and to register for the event, visit the official website. Don’t miss the chance to explore groundbreaking strategies that can elevate your e-commerce performance to the next level.


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Topics Consumer Products & Retail)

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