#United States #Mooresville #MyLowe's Rewards #Lowe's Pro #Pro Loyalty

Lowe's Boosts Professional Loyalty with MyLowe's Pro Rewards

Lowe's has recently made significant updates to its Pro loyalty program by merging it into the MyLowe's Rewards framework, thereby providing even greater benefits to professionals in the trade industry. This comes just a year after the launch of the original MyLowe's Rewards initiative targeted towards homeowners, reinforcing Lowe's commitment to its professional clientele.

The newly rebranded MyLowe's Pro Rewards program is designed specifically for small and mid-sized contractors and merchants, making it simpler and more beneficial for these professionals. With the new structure, members will earn points for every dollar spent starting at sign-up, making it easier to accumulate rewards.

Key Features and Benefits

The MyLowe's Pro Rewards program presents an intuitive experience similar to the existing homeowner rewards system, but is tailored to specifically address the needs of professionals. Here are some standout features:

• - Instant Points Accumulation: Members earn points from the very first dollar spent, ensuring that there are no thresholds to meet before reaping rewards.
• - Exclusive Member Deals: Access to member-only promotions enhances the value of shopping through Lowe's.
• - Standard Shipping: Members benefit from free standard shipping on eligible orders, excluding certain states like Alabama and Hawaii.
• - Volume Discounts: A notable volume discount is available on qualifying quotes that exceed $1,500, which can significantly lower costs for bulk purchases.
• - Discounted Paint Purchases: Members qualify for an instant 20% discount on paint after their annual qualifying spend hits $3,000, making it advantageous for those in the painting business.
• - Business Solutions: Pro members can utilize timely tools like purchase authorization and online order quoting to streamline their purchasing processes.
• - In-App Tracking: The MyLowe's Pro Rewards mobile app offers customized tracking of points, quick reordering options, and personalized product recommendations for each member's past purchases.

Membership Tiers

The program is structured into three tiers: Gold Pro, Platinum Pro, and Titanium Pro. New members will start at Gold Pro status, with opportunities to elevate their status and unlock additional rewards as they shop. This tiered system is designed to motivate members to engage more deeply with Lowe's and maximize their rewards.

Lowe's Executive Vice President of Pro and Home Services, Quonta Vance, emphasized that the new program aims to save time and resources for the professionals who rely on Lowe's for their business needs. He stated, "This is one of the few rewards programs in the industry designed to reward Pros from their first dollar spent – no special volume thresholds to earn and save at Lowe's."

Aiming for Loyalty

Jen Wilson, Lowe’s Chief Marketing Officer, echoed the company's dedication to creating a loyalty system that keeps the consumer in focus. She remarked, "We want ALL of our members, no matter DIY or Pro, to know that when they choose Lowe's first, they get more." This strategic evolution of their Pro Rewards program represents not just a simple update but a broader commitment to better serve their professional customers and recognize their importance to the Lowe's ecosystem.

As Lowe’s continues to grow and innovate, the enhancements to the MyLowe's Pro Rewards program are poised to greatly impact how pros do business, offering them substantial savings and exclusive advantages every day they choose Lowe's for their projects.

For a deeper dive into the world of MyLowe’s Pro Rewards and to learn more about the benefits available to professionals, visit the official Lowe's website.