UGG Unveils the Mustard Seed Colorway in a Stylish New Silhouette

The Mustard Seed Colorway by UGG: A Fresh Look for Families

In a vibrant move that showcases its commitment to style and comfort, UGG has unveiled its latest collection featuring the much-loved Mustard Seed colorway. The Goldenstar and Goldencoast UGGbraid Clog collection is designed for everyone in the family, turning heads with its unique silhouette that combines practicality and flair.

Key Features of the New Collection

The Goldencoast UGGbraid Clog II, priced at $130 for men, complements the Goldenstar UGGbraid Clog, which is available for $130 (women), $75 (kids), and $65 (toddlers). Crafted from soft suede, these clogs feature an ultra-lightweight outsole, ensuring all-day comfort whether at home or on the go. The adjustable heel strap, showcasing UGG's iconic UGGbraid design, allows for a versatile wearing option—securely as a back strap or relaxed as a slide.

Tracy Paoletti, Vice President and General Manager of UGG® North America, expressed enthusiasm about this launch, remarking, "Partnering with Gray's Papaya, an iconic New York institution, brings the launch of our new silhouette in Mustard Seed to life in a way that's both nostalgic and fresh.”

Launch Event with Gray's Papaya

To celebrate the launch, UGG collaborated with Gray's Papaya—one of New York City's beloved hot dog establishments. During the Fourth of July weekend, brand fans could enjoy free hot dogs at Gray's Papaya’s Upper West Side flagship and pop-up locations in Brooklyn, all while experiencing the lively spirit of UGG’s new offerings.

In addition to the excellent food, UGG collaborated with the renowned Cevallos Brothers, who created custom hand-painted signs for the event, reflecting the quality and craftsmanship both brands uphold.

Emphasizing Family Connection

The Mustard Seed collection signifies more than just footwear; it symbolizes a celebration of family and community connections. UGG’s new line is available exclusively at UGG.com and in UGG stores throughout the country, ensuring fans don't miss out on this limited-edition drop.

The brand prides itself on producing products that resonate with self-expression and cultural ties, and the new collection continues that tradition.

About UGG

Founded in 1978 by an Australian surfer in California, UGG has grown into a global lifestyle brand known for its iconic Classic boot. The brand has garnered a fan base that includes countless celebrities and fashion influencers, generating over $2 billion in annual sales. UGG’s dedication to quality and craftsmanship is evident in every product.

With their extensive retail presence across key markets worldwide—from New York to Tokyo—UGG’s influence continues to grow, inviting more fans to experience their unique blend of comfort and style in footwear, apparel, and accessories.

For those interested in the Goldenstar and Goldencoast UGGbraid Clog collection, visit UGG.com for more details and to make a purchase before stock runs out. UGG knows how to create buzz and excitement around their products, and this launch has certainly captured attention, making it a must-have for fans of the brand.