Carlos Muñoz Takes the Helm as CEO of HBX Group: A New Era Begins
Carlos Muñoz Takes Over as CEO of HBX Group
In a significant leadership change, HBX Group International plc has announced the appointment of Carlos Muñoz as Chief Executive Officer, effective December 1, 2026. This transition marks a pivotal moment for the company as it looks to elevate its operations in the competitive travel technology sector.
Muñoz, a co-founder of HBX Group, brings an impressive wealth of experience with over 26 years in the travel industry. His journey within HBX has seen him occupy several high-level roles, including Deputy CEO, Chief Commercial Officer, Chief Operating Officer, and Managing Director. His extensive background positions him as a formidable leader, well-versed in the intricacies of global travel and technology integration.
His promotion comes on the heels of a comprehensive search by the Board to find a suitable successor to Nicolas Huss, who retired on September 30, 2026. James Bilefield, the Chair of HBX Group, commended Muñoz for his exceptional leadership qualities and deep understanding of the company and its market dynamics. He noted that Muñoz’s blend of industry knowledge and technological prowess will be essential as advances such as AI forge new paths in the travel sector.
Vision for the Future
In his statement, Muñoz expressed his enthusiasm for leading HBX Group into a new era. He stated, “I am incredibly privileged to lead the business as CEO, and I aim to leverage our exceptional talent and robust customer relationships to extend HBX Group's influential presence in the B2B travel technology market.” Muñoz underscored the significance of innovation and technology in enhancing service delivery and creating lasting value for partners and shareholders alike.
Under his leadership, HBX aims to navigate through the evolving travel landscape shaped by digital transformation. Muñoz recognizes the pivotal role technology plays, particularly as the industry adapts to AI tools and smart data utilization. He highlighted his commitment to harnessing these capabilities to unlock opportunities for growth, ensuring the organization continues to thrive in a challenging market.
About HBX Group
HBX Group stands as a leading force in the global B2B travel technology marketplace, operating several prominent brands such as Hotelbeds and Bedsonline+. The group’s mission is to simplify the complexities within the travel industry by offering a diverse range of cloud-based solutions, curated data, and innovative products to stakeholders, including airlines, tour operators, and online marketplaces. With a presence in over 170 countries and a workforce exceeding 3,500 employees, HBX is committed to promoting sustainable travel practices and generating a positive impact on society and the environment.
As Muñoz steps into his new role, the industry watches closely to see how his experience and innovative thinking will shape the future of HBX Group, especially in light of fast-evolving technologies. With a robust strategy in place, Muñoz is poised to lead the company toward achieving its vision of making travel a force for good.