OutKick Achieves Historic Milestone with Record Visitors in August 2026

In an outstanding feat for the digital sports media landscape, OutKick has announced that August 2026 marked its highest month ever, drawing an impressive 13 million unique visitors across desktop and mobile platforms. This figure represents an extraordinary increase of 19% compared to the previous month and a staggering 179% year-over-year growth. In addition to unique visitors, OutKick generated a remarkable 71 million total multiplatform views, reflecting a 30% increase from the previous month and a 236% increase compared to the same time last year.

These monumental statistics did not go unnoticed in the competitive sports media arena, positioning OutKick as a formidable player by surpassing well-established platforms like The Athletic, AP News-Sports, and SB Nation. The platform's total multiplatform minutes also grew to 72 million, achieving a 9% increase compared to July and 178% year-over-year.

OutKick’s senior vice president and managing editor, Gary Schreier, expressed pride in their recent achievements, saying, "This is a significant milestone for OutKick and reflects the demand for coverage at the intersection of sports and culture. OutKick continues to stand out from other sports sites and covers the stories that matter most to our readers."

Social media engagement has also skyrocketed, with OutKick witnessing over 1.4 million social actions on platforms including Facebook, X (formerly Twitter), and Instagram. This marks a remarkable 51% increase from the previous month. Notably, the brand recorded over 9.7 million video views on social media outlets, a 39% jump from July.

Adding to the excitement, OutKick recently welcomed former Seattle Times columnist Matt Calkins to its lineup. His presence is expected to enhance the platform's dedication to high-quality reporting on sports and culture. Moreover, the announcement of Craig Carton, who will host The Craig Carton Show, signifies OutKick's ambition to expand its reach and cement its status in the industry. The platform also integrated as the official sports brand of FOX News Digital, which bodes well for future growth and audience retention.

OutKick’s growth trajectory highlights the evolving dynamics of sports media, steering towards a blend of sports commentary and cultural relevance, thus attracting diverse audiences. With a portfolio that thrives on timely content that intersects sports and daily life, this platform is set to redefine how sports news is consumed moving forward. As they continue to innovate and engage their audience, the future looks promising for OutKick, especially in light of its impressive August performance.

For more information, OutKick can be accessed through various channels, including its dedicated page on Fox News and through video live streams, social media, podcasts, and radio. With the backing of Fox Corporation and a vision spearheaded by founder Clay Travis, OutKick is poised to play a pivotal role in the digital sports narrative for years to come.