#Japan #Tokyo #Makuake #Sushi #Yanoki

Yanoki Sushi's Third Makuake Project Achieves Major Success

On April 11, 2026, at 12 PM, the renowned sushi counter "Yanoki" in Tokyo's Azabu-Juban launched its third project on the crowdfunding platform Makuake. This initiative, titled "[Azabu-Juban] Special Membership Recruitment for Aged Sushi 'Renewal Commemoration'!!", garnered an impressive response, exceeding the initial funding goal of 500,000 yen within just one hour. As of now, the project is available for contributions until May 30, 2026.

Within 24 hours, the total funding soared to 1,128,000 yen, reaching 225% of the target. This brings the cumulative funding from all three projects to over 5.6 million yen.

The Secret Behind the Success

Head chef Kenta Ito emphasized that this time around, the focus shifted from simply pricing strategies to highlighting the quality and dedication behind the dishes offered. Previous projects primarily relied on early-bird discounts, while the latest endeavor showcases the expertise honed over three years and the fresh ingredients used in their dishes. Moreover, with the exciting restaurant rebranding set for May 10, 2026 (changing the name from "Sushi Gakuza Yanoki" to "Azabu-Juban Sushi Yanoki"), the project captures significant public interest.

One of the standout features of this project is the Premium Sake Pairing Plan, which features rare Japanese sakes like "Juyondai," "Jikon," and "Shinshu Seishu." The effort the head chef and his team put into sourcing these exclusive sakes—traveling for two hours each way—has resonated strongly with backers on the Makuake platform.

Project Overview

Here’s a glimpse of the funding progression for each of Yanoki's three Makuake campaigns:


Cumulative Total: 5,682,000 yen from 128 backers

Chef Kenta Ito's Insights

Chef Kenta Ito expressed his gratitude, reflecting on the overwhelming support received during this third Makuake campaign. He shared, “I am truly thankful to have received such support from so many people. The first project began with the goal of introducing ourselves to a larger audience, given our lack of visibility. By the second phase, we had established our culinary offerings and service, which led to this current campaign, encapsulating all we have evolved into over three years.”

The ongoing renovation set for May 10 promises a more sophisticated atmosphere, aiming to further elevate the dining experience. The fact that Yanoki is entering its fourth year in Azabu-Juban is a testament to the support from everyone connected to the restaurant. “I look forward to welcoming everyone to the new 'Azabu-Juban Sushi Yanoki,'” added Chef Ito.

Upcoming Renovation Details

• - Renovation Date: May 10, 2026
• - Changes: Name change (from Sushi Gakuza Yanoki to Azabu-Juban Sushi Yanoki), counter refurbishing, and wall painting

For those interested, the Makuake project is still actively accepting support. Exclusive early-bird options (starting from 23,000 yen) and private rental plans for groups (188,000 yen) offer unique experiences to attendees wishing to enjoy the new setup the earliest.

Venue Information

• - Current Name: Sushi Gakuza Yanoki
• - New Name: Azabu-Juban Sushi Yanoki (from May 10)
• - Address: 1-5-6 Azabu-juban, Minato-ku, Tokyo, 106-0045, 5th Floor, Azabu Torii-zaka First
• - Access: Approximately 3 minutes on foot from Azabu-Juban Station via Tokyo Metro Nanboku Line and Toei Oedo Line
• - Seating: 8 seats (counter only, divided into two complete service periods)
• - Average Spend: Approximately 26,000 yen (course and drinks included)
• - Phone: 03-6384-5825
• - Official Website: sushi-8.com

For media inquiries or interview requests regarding this project, please contact DELIX Co., Ltd. (Grado Group) at 03-6384-5825, PR representative: Ito. The establishment welcomes media visits for insights on the renovation progress and the behind-the-scenes of Makuake.