#Japan #Tokyo #Hello Kitty #Thirdverse #United Corp

United Corporation's Strategic Investment in Thirdverse

United Corporation, based in Shibuya, Tokyo, has recently made an investment in Thirdverse, a company specializing in XR game development. This investment reflects United's commitment to enhancing the gaming landscape and supporting innovative enterprises within the metaverse ecosystem.

About Thirdverse

Founded in May 2023, Thirdverse has already made significant strides in the realm of XR gaming with the vision of creating a "third place" in the metaverse. The company focuses on planning, developing, and operating MR/VR games. Notable titles in their portfolio include "Sword of Gargantua" and "SOUL COVENANT". Currently, Thirdverse is working on an engaging social VR game called "Hello Kitty Skyland," which is set to leverage the hugely popular Sanrio license. This game will provide an immersive experience, allowing players to compete, socialize, and craft in a vibrant virtual world using intuitive full-body controls.

Background of United's Investment in Thirdverse

The XR gaming market is rapidly evolving, attracting major tech companies like Google, Sony, Apple, and Meta. The emergence and subsequent popularity of the Meta Quest have driven tremendous growth in this sector, resulting in titles that have surpassed a million monthly active users shortly after their launch. This upward trend is particularly noticeable among teenage users in North America, marking a shift in the user demographic towards a younger audience.

The gaming industry is transitioning from traditional models aimed at audiences in their 30s and 40s to a model that incorporates free-to-play mechanics and item-based monetization strategies. By forming a partnership with Sanrio, Thirdverse aims to bolster its development capabilities and launch compelling content into the market. The synergy between Thirdverse's expert development team and Sanrio's beloved intellectual property is set to attract a large user base and drive rapid monetization, paving the way for global competition in the entertainment sector.

United's investment is driven by the anticipation of Thirdverse's growth and the potential to become a significant player in the international gaming landscape. The partnership aligns with United's mission to maximize the power of will and accelerate societal good through innovative business practices.

United Corporation's Investment Strategy

United Corporation operates with a clear purpose: to harness the power of will to accelerate societal advancement. Their core business encompasses investment, education, and talent matching services. With over 20 years of experience in the internet business, United has been a close ally to various ventures and startups, aiding in their growth and potential exit strategies. Their primary focus lies on seed to early-stage startups within Japan.

Investments are made exclusively with the company’s own funds, allowing for quick and flexible decision-making processes. Beyond capital investment, United provides substantial support in business operations and organizational management, leveraging their extensive experience to aid in fundraising and exit strategies. Additionally, a specialized team is dedicated to offering comprehensive support from business strategy formulation to execution, ensuring the long-term growth of invested companies.

As innovations in gaming continue to unfold, United Corporation is dedicated to actively investing in promising startups and business models that showcase potential for significant impact in their respective fields.

Overview of Thirdverse

• - Company Name: Thirdverse, Inc.
• - Headquarters: 5-29-19 Shiba, Minato-ku, Tokyo 108-0014
• - Establishment Date: May 1, 2023
• - CEO: Masaru Oonogi
• - Business Focus: Planning, development, sales, and operation of XR content and services.
• - Website: Thirdverse

Overview of United Corporation

• - Company Name: United Corporation
• - Headquarters: 1-2-5 Shibuya, Shibuya-ku, Tokyo 150-0002
• - Establishment Date: February 20, 1998
• - CEO: Tomonori Hayakawa
• - Business Focus: Investment, education, talent matching, ad tech, and content services.
• - Website: United