Purina and Sarah Hyland Unveil Limited Edition Line for Domestic Abuse Survivors

Purina and Sarah Hyland Launch Courageous Together Collection

In a thoughtful collaboration, Purina and actress Sarah Hyland have unveiled the Courageous Together Collection, designed specifically to support domestic abuse survivors and their pets. This initiative not only reflects a commitment to a pressing social issue but also aims to foster hope and conversation around the healing power of pets.

Available exclusively at shop.PurpleLeashProject.com, every item sold directly contributes to RedRover, a nonprofit organization supporting the Purple Leash Project. The collection includes a variety of items for both pets and their owners, from cozy pet beds and matching sweatshirts to unique jewelry pieces and tote bags. 100% of sales from the Courageous Together Collection are donated to keep abuse survivors united with their beloved pets.

Sarah Hyland, a prominent advocate in this cause and herself a survivor, shares a deep personal connection to the mission. She recognizes the importance of pets as sources of comfort and strength during challenging times. Hyland has expressed, “Having my dog by my side provided comfort and strength during my darkest moments.” This sentiment is embodied in the carefully curated pieces, each designed to empower survivors and inspire meaningful conversations about domestic violence.

The collection also features custom necklaces and charms, created in partnership with Coastal Caviar, a brand focused on cause-based fashion. These unique jewelry items are designed to symbolize resilience, complemented by the signature purple of the Purple Leash Project, which signifies hope and healing. Kelly Bozigian, founder of Coastal Caviar, states, “We've paired on-trend pieces with the powerful purple leash motif to create something that inspires long after October.”

As domestic violence awareness month approaches, this collection is not just about fashion; it serves as a call to action. According to Hyland, the journey towards healing starts with courageous conversations. During her own difficult times, she discovered that fewer than 20% of domestic violence shelters accommodate pets, forcing many survivors to choose between safety and the beloved animals that offer them support.

Since 2019, the partnership between Purina and RedRover has resulted in over 55 grants aimed at transforming shelters into pet-friendly spaces, thus helping victims reclaim their lives alongside their pets. Nina Leigh Krueger, CEO of Purina, reiterates the urgency and importance of this effort, stating, “We hope the Courageous Together Collection inspires more discussions about the effects of domestic violence and the necessity of nurturing the bond between survivors and their pets.”

For those interested in supporting this initiative and learning more about how Purina is working to eliminate barriers for survivors, visit Purina.com/Courage. This collection is a powerful reminder that together, courage can lead to change, and that the bond between people and their pets is profound, especially during life's toughest challenges.

In conclusion, the Courageous Together Collection not only offers tangible support to a worthy cause but also serves as a beacon of hope for individuals navigating the road to recovery from domestic violence. Each purchase is a step towards creating a more compassionate environment for both survivors and their cherished companions.