#United States #NASCAR #Mooresville #Front Row Motorsports #Aaron's Rent-to-Own

Aaron's Rent-to-Own Expands Partnership with Front Row Motorsports

Aaron's Rent-to-Own, a leading retailer based in Atlanta, has announced the extension of its partnership with Front Row Motorsports (FRM), which will see the company serve as an anchor partner for the upcoming NASCAR Cup Series seasons in 2026 and 2027. This collaboration marks a significant commitment from Aaron's as they return to the NASCAR circuit alongside driver Zane Smith.

A Historic Partnership

After a successful 2025 season, where Aaron's joined forces with Smith and the No. 38 team, this renewed agreement will see their branding featured prominently on the race car for the 2026 season. Over the course of the season, Aaron's will sponsor the No. 38 Ford Mustang Dark Horse in a total of 11 races, solidifying their dedication to the sport and its community.

Cory Miller, CEO of The Aaron's Company, expressed enthusiasm about the partnership, stating, "We are thrilled to extend our partnership with Front Row Motorsports and Zane Smith, furthering our legacy in the NASCAR community. This collaboration not only strengthens our commitment to providing accessible rent-to-own solutions but also fuels our efforts to connect with fans across the country." Miller's sentiments reflect the brand's aim to engage with a wider audience while demonstrating the synergistic impact of their involvement in motorsports.

The Race Schedule

The season kicks off at the Atlanta Motor Speedway on February 22, 2026. Aaron's will then showcase their brand at the Circuit of the Americas, a track where Zane Smith has previously claimed victory in the NASCAR CRAFTSMAN Truck Series. With a competitive schedule that includes iconic tracks like Phoenix Raceway, Talladega Superspeedway, and Daytona International Speedway, fans are eagerly looking forward to seeing the No. 38 Ford Mustang in action.

2026 Race Schedule for Aaron's:

• - February 22: Atlanta Motor Speedway
• - March 1: Circuit of the Americas
• - March 8: Phoenix Raceway
• - April 12: Bristol Motor Speedway
• - April 26: Talladega Superspeedway
• - June 7: Michigan International Speedway
• - July 12: Atlanta Motor Speedway
• - August 15: Richmond Raceway
• - August 29: Daytona International Speedway
• - September 19: Bristol Motor Speedway
• - October 11: Charlotte Motor Speedway ROVAL

Looking Ahead

The relationship between Aaron's and Front Row Motorsports has garnered a lot of attention, with Smith noting, "The team and I are excited to have Aaron's back with us, and in a bigger capacity too. We had some solid runs with them on the car in 2025, and I know there will be more to come in 2026. Hopefully, we can get Lucky Dog in Victory Lane."

Smith's optimism signals a bright future for both parties, as they aim to achieve even greater success in the upcoming seasons.

About Aaron's Rent-to-Own

With close to 1,200 locations across 47 states and Canada, Aaron's Rent-to-Own is a prominent provider of affordable and flexible rent-to-own services for various home goods, including furniture, appliances, and electronics. This innovative approach allows consumers to acquire essential items while maintaining financial flexibility.

As the NASCAR season approaches, fans can expect thrilling races and the sight of the Aaron's branding resonating across stadiums, further emphasizing the connection between the brand and the sport. For those interested in finding the nearest Aaron's store, more information can be found at Aarons.com.