#Japan #Tokyo #AI Marketing #Ready Crew #Frontier Inc.

Understanding the Shift in B2B Marketing with AI

As we step into the AI era, businesses must reassess their strategies to effectively navigate the evolving landscape of B2B marketing. On May 26, 2026, Frontier Inc., the operator of the business matching service Ready Crew, will present valuable insights at an online seminar organized by Excite Corporation. This event, titled “What Will and Won't Change in 2026: B2B Lead Acquisition Strategies Unveiled by Five Companies,” promises to shed light on effective approaches in these unprecedented times.

Current Challenges for Marketers

In 2023, the rapid rise of generative AI has marked a significant turning point in how B2B customers gather information. The common practice of web traffic as a lead acquisition source is dwindling. Increased usage of AI for search summaries has led to a decrease in website visits, while the abundance of AI-generated content has caused traditional lead capture strategies, such as gaining readers through white papers, to become less effective. Marketers today are faced with pressing challenges that demand urgent solutions.

The need to determine which channels are worth investing in has never been more crucial, especially for companies like Ready Crew, which boasts a remarkable annual transaction volume of ¥110 billion. This seminar will go beyond mere methodology and disclose practical insights that have previously remained confidential, focusing on real-world investment judgment criteria and the strategies behind them.

The Background for the Seminar

Despite the advantages of AI-driven information gathering, B2B marketers are struggling with significant issues. Many express frustration over low attendance rates at offline events such as exhibitions and the declining conversion rates of online initiatives into actual business negotiations. Rising advertising costs make it impractical to increase the number of initiatives with limited resources, prompting businesses to reconsider their strategies for customer engagement.

Frontier Inc. emphasizes the importance of customer interaction and values the time spent conversing with clients rather than merely optimizing efficiency. Their “contextual sales” approach, which involves uncovering customer needs through dialogue, stands as a cornerstone of their marketing strategy. The challenge lies in refining this model to create a sustainable system that evolves into a B2B infrastructure focused on nurturing engagement within the business community.

Aiming for Practical Insights

Through sharing their findings, Frontier aims to help marketers and executives break free from dependencies on traditional methods such as exhibitions and online strategies. The objective is to inspire fresh approaches to business growth that are more suited to modern customer behaviors in an AI-empowered environment.

Seminar Details

• - Date: May 26, 2026
• - Time: 11:00 AM - 12:30 PM (Live Streaming)
• - Archived Sessions: June 2, 2026, and June 8, 2026, at 11:00 AM
• - Cost: Free
• - Format: Online Webinar by FanGrowth
• - Organizer: Excite Corporation

For those interested, registration is available here.

What is Ready Crew?

Ready Crew is one of Japan's largest business matching communities, with over 2,800 corporate users and managing approximately ¥110 billion in annual projects. The service prides itself on providing solutions to various client needs through high-level listening and proposal skills.

Concierge staff meticulously hear out clients’ problems regarding system development and promotions. By using their unique network and systems, they recommend optimal outsourcing partners at no cost, streamlining the business process for users significantly.

For case studies on using Ready Crew, visit here.

Frontier Inc. Company Overview

• - Name: Frontier Inc.
• - Location: 17th Floor, Ebisu Garden Place Tower, 4-20-3 Ebisu, Shibuya, Tokyo, Japan
• - CEO: Masahiro Takahashi
• - Founded: November 2009
• - Website: Frontier Inc.
• - Official Social Media:

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