NEXPRO: A New Agency Connecting Japanese and Korean Influencers Has Launched

NEXPRO: Bridging Cultures Through Influencers

In the ever-evolving landscape of social media marketing, a new player has emerged that promises to revolutionize the connection between Japanese and Korean influencers: NEXPRO. Launched officially by WinNavi Inc. in March 2022, NEXPRO aims to discover, nurture, and manage the next generation of influencers from Japan and South Korea, creating a platform that not only showcases creative talents but also connects them with businesses looking for impactful marketing collaborations.

Introduction of NEXPRO

Based in the heart of Tokyo, NEXPRO was founded with a clear vision: to serve as a bridge between the dynamic cultures, talents, and business opportunities in Japan and South Korea. As the popularity of K-POP, Korean beauty products, and Japanese anime and fashion skyrockets among the youth, NEXPRO positions itself at the core of this cultural exchange. The agency's unique proposition lies in its commitment to promoting 'co-creation marketing' driven by influencers as pivotal figures in both countries.

Comprehensive Services Offered

NEXPRO offers a variety of services tailored to meet the demands of modern marketers and influencers. Here’s what they provide:

- Influencer Discovery and Management: Optimized branding support across various social media platforms including TikTok, Instagram, and YouTube.
- PR Tie-ups with Brands: Collaborating with Japanese and Korean brands in industries such as beauty, fashion, travel, and food to create impactful promotional campaigns and ambassador initiatives.
- Media Exposure: Expertise in securing media appearances for influencers across TV shows, magazines, events, and dramas, thus enhancing their visibility in both markets.
- Social Media Management: Providing support for corporate accounts through effective SNS operation, advertisement management, and performance analysis.
- Event Planning and Execution: Organizing real-life events, fan meetings, and pop-up experiences, including merchandise sales and live interactions with fans.
- Cross-border Marketing Support: Assisting Japanese companies in entering the Korean market and vice versa with strategic SNS marketing plans.

Mission and Vision

NEXPRO's mission transcends conventional agency roles by actively fostering collaborations between Japanese and Korean creatives. This initiative is not only about marketing and influencer management but also about nurturing a deeper cultural understanding and exchange in the digital age. The agency recognizes the rapid intermingling of both nations' youth cultures, propelled by social media, and is dedicated to leveraging this trend for mutual benefit.

Future Aspirations

Looking forward, NEXPRO has ambitious plans to expand its influence and capabilities:

- Growing the Roster of Influencers: Continuously seeking to onboard new talents among young creatives eager to enter the influencer realm.
- Nationwide Events: Launching large-scale events like the “NEXPRO Festival” across Japan and into major cities in South Korea.
- Enhanced Cross-border PR Initiatives: Strengthening the collaborations between brands across the two countries to maximize outreach and effectiveness.
- Education and Academy Opening: Developing content and educational programs that focus on enhancing skillsets in SNS and creative fields.

Auditions and Recruitment

To mark its launch, NEXPRO is actively seeking new influencers through auditions, as well as engaging aspiring creators primarily focused on TikTok LIVE streaming. The application process is open to teenagers and young adults interested in making their mark on social media, offering a range of activities including TikTok LIVE broadcasts and real-world events.

Recruitment Overview

- Target Audience: Young individuals aged 10 to 20 with a passion for social media (no prior experience required).
- Activities: Participation in TikTok LIVE sessions, promotional appearances, and social media contributions.
- Compensation Examples: Profit sharing from TikTok LIVE earnings, payment for PR initiatives, and revenue from events.
- Benefits: Guidance on social media management, streaming techniques, along with agency support.