#United States #Jersey Mike's #Charlie Morrison #Manasquan #Peter Cancro

Introduction

Jersey Mike's Subs, a prominent player in the fast-casual sandwich segment, is ushering in a new era with the appointment of Charlie Morrison as the new Chief Executive Officer, effective April 28, 2025. Morrison, an industry veteran known for his dynamic leadership at several prominent restaurant chains, is set to lead Jersey Mike's as it continues its expansion and technological advancements.

The Transition in Leadership

Morrison replaces Peter Cancro, who has led Jersey Mike's for over 50 years, since acquiring its first location in 1975. Cancro will remain as the Chairman of the Board and a significant minority shareholder, committed to the brand while stepping into a different role. His legacy of growth and community service is a foundation on which Morrison aims to build.

Background of Charlie Morrison

Charlie Morrison brings more than three decades of industry experience to Jersey Mike's. He gained significant recognition as the CEO and Chairman of Wingstop, where he oversaw the expansion from under 500 stores to over 2,000 globally. His strategic vision helped the brand succeed immensely, including one of the most notable IPOs in the restaurant industry. Through his leadership, he doubled average unit volumes and significantly increased store counts at Salad and Go prior to his appointment at Jersey Mike's.

Plans for Jersey Mike's

Morrison's vision for Jersey Mike's centers around maintaining its strong momentum and aggressive expansion strategy, focusing both on U.S. markets and international growth. He aims to continue investing in technology and digital capabilities to enhance customer experience and operational efficiency.

In his first official remarks, Morrison expressed admiration for the culture and community spirit nurtured by Cancro and the Jersey Mike's team. He stated, “I am honored to be entrusted with continuing this legacy and could not be more excited to work with this incredible team.” He intends to prioritize quality service and community values while pursuing growth opportunities both in existing markets and new regions.

Focus on Community Engagement

A hallmark of Jersey Mike's philosophy is the commitment to community service. The chain has a storied history of giving back, and under Morrison’s leadership, this tradition is expected to continue. The company recently celebrated its 15th Annual Month of Giving, raising over $30 million for local charities, illustrating its dedication to impactful community involvement.

Support from Key Stakeholders

The transition has garnered positive reactions from board members and stakeholders alike. Nigel Travis, the newly appointed Lead Director of the Board, commended Cancro’s leadership and expressed excitement about Morrison's hiring, highlighting his proven track record in fostering growth in the franchised restaurant landscape.

Joe Baratta from Blackstone, a partner in Jersey Mike's strategic initiatives, acknowledged Morrison's expertise in scaling franchise brands and expressed confidence in his ability to guide the company into a new growth phase.

Conclusion

As Charlie Morrison prepares to take the reins at Jersey Mike's Subs, the company stands at the threshold of an exciting chapter. With a legacy built on quality, community, and innovation, Morrison's experience and vision are welcomed as Jersey Mike's continues to evolve in the fast-casual dining sector, poised for significant growth in the years to come. The combination of Morrison's leadership and Jersey Mike's established reputation for excellence makes this transition a noteworthy event in the restaurant industry.

For ongoing updates and further information about Jersey Mike's and their initiatives, visit their official website.