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Chiquita Energizes Miami Marathon 2026

The Life Time Miami Marathon, which took place from January 23 to 25, 2026, witnessed a vibrant celebration of health and community, energized prominently by Chiquita. This global fruit brand brought more than just its world-famous bananas to the event, celebrating Miami's unique essence through various interactive experiences and nutrition-focused activations.

With over 17,000 runners hitting the streets of South Florida, Chiquita's presence was hard to miss. The race, which traces iconic routes from Ocean Drive to Coconut Grove, saw Chiquita infusing the atmosphere with energy through various initiatives designed to engage runners and spectators alike.

A Celebration of Diversity and Wellness

Chiquita has long had a connection with Miami's dynamic lifestyle, and at the marathon, it highlighted this bond through a series of activations that resonated with the local audience. These included:

• - Banana Giveaways: A staggering 20,000 bananas were distributed at the finish line and expo, providing runners with a nutritious source of carbohydrates vital for recovery.
• - Banana Man Appearance: This lively character not only hyped up the competitors but also brought a sense of joy and community spirit to the event.
• - Interactive Photo Booths: A 360° video experience allowed participants to capture and share their marathon moments.
• - Branded Merchandise: Chiquita offered custom yellow goodies tailored specifically for runners and fans.

In Miami’s humid climate, Chiquita bananas made for an ideal post-race snack, providing essential nutrients like potassium and vitamin B6 to help runners recharge.

Collaboration with Oakberry

In a groundbreaking initiative, Chiquita partnered with Oakberry to enhance the wellness experience for participants. This collaboration combined the tropical health benefits of both brands, offering exclusive vouchers and product sampling which delighted marathon attendees. By connecting these two fruit-forward powerhouses, the partnership further reinforced the mission of promoting health and wellness in the running community.

Commitment to Community and Wellness

Chiquita continues to prioritize moments that foster connections between people through its core values of wellness, flavor, and positivity. This event in South Florida was another example of how the brand actively engages with its audience through meaningful experiences.

Chiquita is renowned for its dedication to sustainable practices as part of its 'Behind the Blue Sticker' initiative. The brand has been a staple choice for bananas for over 150 years, committed to delivering superior quality and nutrition to customers in nearly 70 countries.

Recently celebrated as one of America’s Most Loved Brands by Newsweek and a 2025 recipient of the Good Housekeeping Snack Award, Chiquita's strong consumer connection and reputation for quality have only strengthened.

As the marathon showcased not just physical endurance but also a celebration of community spirit, Chiquita's contribution through nutrition, joy, and vibrant local culture left a lasting impact on participants and spectators alike. Parts of the proceeds from the events are expected to advance Chiquita’s mission of sustainability and responsibility in regions where the fruit is grown.

For more updates on Chiquita's initiatives and products, visit Chiquita.com and follow the brand on social media platforms like Instagram, TikTok, and LinkedIn.