#Japan #Tokyo #plastic models #Niche Learning #Cultural Schools

A Curious Shift: Niche Learning Among Men in Their 50s and 60s

Recently, cultural schools have witnessed a surprising trend. Unlike the traditional demographic primarily involved in practical language courses, more and more men in their 50s and 60s have started enrolling in highly specialized hobby classes. This particular generation experienced the economic bubble of Japan and the subsequent changes, leading them to value deeper knowledge and authenticity. They desire not only to consume but to seek out genuine experiences and refine their skills.

The Resurgence of the ‘Otaku’ Mindset

One prominent example of this trend can be seen in the travel events organized by Maison Culture Network, notably the night charter event for the Oi River Railway, which has become so popular it has created a waiting list. Among the participants are dedicated railway enthusiasts, characterized by their meticulous passion for trains and operations. They are not merely looking for sightseeing opportunities; rather, they crave experiences that deepen their knowledge and align with their interests. This trend is becoming apparent not just in travel but across various cultural school initiatives, where specialized and unique courses attract dedicated participants and establish a loyal customer base.

A Leader in the World of Plastic Models

One illustrative case is found in the realm of plastic model making. This niche industry, traditionally viewed as the domain of a select few, has seen an influx of males in their 50s and 60s flocking to a particular workshop. A driving force behind this surge is the presence of a highly respected instructor within the plastic modeling community. His expertise, widely recognized, has sparked interest via word-of-mouth and online platforms, leading to an influx of comments like, “I want to learn from this person.”

A Market Once Overlooked

Initially, this movement was unforeseen and did not fall into the expected category. The notion that men in their 50s and 60s would pursue niche hobbies through cultural schools had not been clearly acknowledged and was considered a gamble at best. Yet, this unexpected trend has illuminated a previously invisible demographic, showcasing their genuine interest and willingness to learn in specialized areas.

Fundamental Changes in Cultural Schools

This phenomenon indicates more than just a fleeting interest in plastic models or nostalgia. It highlights that when a finely-tuned hobby pairs with an instructor capable of imparting deep knowledge, individuals will gravitate toward it, regardless of age. It’s clear that cultural schools are beginning to redefine their foundational concept of ‘who they are offering learning opportunities to.’

Opportunities at Ikebukuro Community College

In light of this trend, Maison Culture Network is excited to announce new specialized courses at Ikebukuro Community College, which is located in Toshima Ward of Tokyo. These courses are designed to cater to this emerging interest, featuring professionals who can guide learners in immersive experiences.

Upcoming Course Details

• - Plastic Model Painting Course Using Water-Based Paint

- Schedule: Every second Saturday from 15:30 to 17:30, starting January 10, spanning three sessions
- Instructor: Kei Shimizu
- Background: A professional model maker, Kei debuted as a writer for model magazines like 'Monthly Model Graphics' and has since developed a broad range of instructional content, excelling in water-based color techniques.

For more information about the plastic model workshop, contact:

Maison Culture Network Public Relations Team

• - Address: 8-8 Nibancho, Chiyoda, Tokyo, 102-0084
• - Tel: 03-6238-3061
• - Fax: 03-6238-6994 (Weekdays from 10 am to 5 pm)
• - Email: Contact Us

For Media Inquiries:
We welcome media personnel for interviews or to cover the course. Please reach out for arrangements.
For Interested Learners:
Feel free to inquire about attending or viewing the course at Ikebukuro Community College at 03-5949-5486.