Crayola Introduces Innovative Creative Styles Tool for Adults to Unleash Their Creativity

Crayola Launches a Groundbreaking Tool to Unlock Adult Creativity

In a significant move to foster creativity among adults, Crayola, the iconic brand synonymous with vibrant self-expression, has introduced its innovative Crayola Creative Styles Tool. Launched on January 15, 2026, this free, research-driven resource aims to assist parents and educators in recognizing and appreciating their unique creative styles.

Creativity is not just child's play; it is an essential skill that transcends age. With this tool, users can answer a few simple questions to receive a personalized report that not only elucidates their natural creative tendencies but also offers insights into how to collaborate effectively with others who may have different creative approaches. The tool dives into three critical dimensions of creativity:

1. How You Think: It evaluates whether an individual leans towards divergent thinking—imaginative and expansive ideas—or convergent thinking, which focuses on narrowing down options.

2. How You Engage: This aspect interprets different ways of participating in creative processes, distinguishing between reflective individuals who savor the creative journey and transformative participants who dive in headfirst to experiment.

3. How You Perceive: This dimension reveals how users interpret the world, whether through a distinct lens that emphasizes independence or a connected view that sees links among various ideas.

Cheri Sterman, Crayola’s Senior Director of Education, emphasizes the importance of nurturing creativity at every life stage. According to her, understanding one’s creative style not only boosts self-confidence but also enriches the ability to nurture and support creativity in children. This is vital, especially considering current research that ties creativity to problem-solving abilities, collaboration, overall well-being, and a more satisfying work life.

Crayola's new initiative emerges as part of a broader effort to redefine creativity beyond traditional boundaries; it combats the misconception that creativity is an exclusive trait reserved for a select few. This tool, developed collaboratively with Dr. Gerard Puccio from Buffalo State University, reflects five years of research intending to demystify creativity, making it accessible and relevant for everyone.

“We want to empower every individual to recognize and embrace their creativity as a fundamental life skill,” Sterman adds. After taking the quiz, participants will receive conclusive evidence that creativity is a shared human experience, where both divergent and convergent thinkers contribute uniquely to the creative landscape.

The launch coincides with the fifth anniversary of Crayola Creativity Week (January 26-February 1), a program that celebrates and promotes creative learning among over 13 million students from more than 120 countries each year. This week features interactive content and inspiring lessons from acclaimed creative professionals.

Crayola's focus on creativity is encapsulated in its Campaign for Creativity, which challenges the limited definitions of creativity and motivates individuals to explore their full creative potential. With the release of the Crayola Creative Styles Tool, adults can now take a crucial step towards rediscovering and enhancing their creative capabilities.

For those interested in exploring their creativity, the Crayola Creative Styles Tool is accessible on the official Crayola website at crayola.com/CreativeStyles.

In conclusion, creativity is not merely a childhood novelty; it is an essential component of lifelong growth and adaptation. The Crayola Creative Styles Tool stands as a testament to the brand's commitment to nurturing creativity in adults and empowering them to embrace their innate potential fully.