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Understanding the Evolution of PR in the Age of AI

In an era rapidly evolving due to artificial intelligence, PR professionals face a unique challenge; the need to understand and adapt to AI's memory and how it influences visibility. Companies like Todo-O-Nada, which operates the PR monitoring service Qlipper, are taking significant steps to address these pressing issues by hosting a free online seminar titled “PR Strategies in the AI Era - Strategy and Framework Edition,” set for September 18, 2026.

The Need for PR Strategies in an AI-Driven World

The advent of generative AI models like ChatGPT and Gemini has transformed the way information is presented and consumed. Unlike traditional search engines that pull up results based on keyword associations, these AI systems rely on their pre-trained knowledge. This means that when someone asks, “What are the best PR tools?” the AI does not search the internet but instead recalls brands it has learned about during training.

For companies to appear in these AI responses, they need to be memorized by the AI, and this isn’t guaranteed by SEO efforts alone. Even if a company ranks high on search engines, it may not show up in AI responses if it was not part of the ‘Evoked Set’ during the learning phase. Thus, the ability to influence AI memorization becomes critical for any brand.

The Importance of Distributed Mentions

To ensure that a company is recognized by AI systems, the key lies in the “distribution of mentions.” The more a brand's name is associated with category-defining keywords across various domains, the greater the chances that AI will recall the brand. Public relations activities play a crucial role in generating this necessary attention. A single press release can yield a dual effect: it enhances visibility through numerous reprints (media coverage) and also contributes to unique articles by journalists, thereby increasing the co-occurrence of the brand name with relevant industry terms.

Seminar Agenda: Insightful Topics

During the upcoming seminar, participants will explore a multitude of topics aimed at enhancing their understanding and effectiveness in a world where AI predominates:

• - The Distinction in Roles Between Marketing and PR in LLMO (Large Language Model Optimization)
• - The Reality of AI Today: Understanding the Drop in Click-Through Rates Despite High Ranking
• - AI Mechanics: The Essence of RAG (Relevant and Generated) vs. Pre-training in the PR Sphere
• - Judgment Criteria for LLMO: Real Value of Reprints and New KPIs for Strengthening Co-occurrence Relationships
• - Implementation and Impact Analysis: Diagnosis with “Digidigi” and Actionable First Steps

Who Should Attend?

This seminar is perfect for a variety of professionals:

• - PR Professionals looking to understand where to start with AI search strategies.
• - Marketers aiming to form strategies based on an accurate comprehension of LLM functioning.
• - Executives who wish to reevaluate the business significance of public relations activities.

Event Details

• - Date and Time: September 18, 2026 (Friday) from 14:00 to 15:00 (JST)
• - Format: Online via Zoom
• - Cost: Free
• - Capacity: 20 participants
• - Target Audience: PR professionals, marketing personnel, and executives
• - Registration Link: Register Here
• - Pre-Session Materials: Download Here

Related Services and Tools

Todo-O-Nada also provides related solutions to assist in PR and AI strategies:

• - Qlipper: A PR monitoring service that tracks over 4,000 media platforms in real-time, allowing for automated collection and analysis to quantify PR effectiveness.
• - Qoddler: An AI agent feature that allows users to retrieve accumulated PR data from Qlipper in a chat format.
• - Digidigi: A tool to evaluate how major AI models like ChatGPT, Claude, and Gemini recognize your brand.

Company Overview

Todo-O-Nada, headquartered in Taito, Tokyo and led by CEO Yoshiyuki Matsumoto, is shaping the PR landscape with innovative tools and strategies. Their membership in the Japan Public Relations Association underlines their commitment to industry standards.

For inquiries about this press release, please contact Todo-O-Nada Qlipper management office at E-mail: [email protected] or call 03-6453-6886.