Cimulate and Future Commerce Unveil Innovative AI Shopping Report on the Concierge Economy

The Rise of the Concierge Economy: How AI is Transforming Our Shopping Experience

In a groundbreaking report titled The Concierge Economy: Understanding AI's True Role in The Shopping Experience, Cimulate, a leader in Agentic Commerce, in collaboration with Future Commerce, has explored how generative AI platforms like ChatGPT, Perplexity, and Gemini are fundamentally reshaping the way consumers engage with shopping. This exploration reveals insights drawn from extensive surveys of 1,000 U.S. consumers each in two distinct phases, illuminating profound behavioral shifts in shopping patterns and expectations.

AI as the New Shopping Assistant

According to the findings, generative AI is no longer just a tool for experimentation; it has established itself as an indispensable part of the shopping journey. With over 80% awareness of these AI tools among Generations Z, X, and Millennials, nearly 70% reported regular usage of AI for shopping. Interestingly, while only 49% initially stated they would consult AI first for shopping inquiries, that figure dramatically heightened, with 80% of AI users actually turning to AI for assistance during holiday gift planning.

As AI becomes a primary gateway to commerce, it acts like an accessible personal shopper, empowering consumers to explore, compare, and confirm their product choices more effectively. This interaction encourages high-intent traffic towards brand and retailer websites, enhancing the likelihood of conversion at the point of purchase.