Happy Thursday® Launches Raspberry Dragonfruit Spiked Refresher for Spring Vibes

Spring Comes Alive with a New Refreshing Beverage

As the first day of spring dawns, Happy Thursday® is excited to unveil its latest offering: the Raspberry Dragonfruit Spiked Refresher. This delightful new drink, aimed at consumers aged 21 and over, is set to add a unique spark to the weekend, allowing drinkers to kickstart their celebrations early. The Raspberry Dragonfruit refreshingly combines tropical flavors that embody the vibrant spirit of spring.

The Trend of Non-Carbonated Beverages

Happy Thursday has tapped into the rising trend of non-carbonated beverages, which have become increasingly popular among Gen Z drinkers. The allure of smooth, flavorful drinks that don't leave consumers feeling bloated has led to a meteoric rise in demand. Data shows that beverages inspired by dragonfruit have increased by an impressive 111% on menus over the last four years, reflecting a shift in consumer preferences. Happy Thursday responds to this demand by introducing a refreshing alternative that is free of carbonation yet rich in flavor.

A Flavorful Experience

The Raspberry Dragonfruit variety is characterized by its bold taste and the inviting pink hue that promises visual appeal. With an approachable 4.4% ABV, each sip presents a canvas of tropical flavors that intertwine notes of raspberry and dragonfruit, offering a delightful balance that appeals to a wide range of palates. This drink invites consumers to associate Thursdays with enjoyment and relaxation, rather than merely anticipating the weekend.

Insights from Happy Thursday’s Marketing Team

Zach Paciorek, Senior Marketing Manager at Molson Coors Beverage Company, explains the thought process behind the launch: "As we expand our non-carbonated flavor lineup, we're always dialed into the evolving tastes of our 21+ Gen Z drinkers. It's essential for us to innovate and present new flavors, especially on dates that carry significance, like the first day of spring, which fortuitously falls on a Thursday this year. This timing allows us to present our most vibrant flavor yet—encouraging consumers to embrace that springtime energy right away!"

Aligning with Consumer Preferences

Despite the previous surge in popularity of carbonated beverages, health-conscious consumers are increasingly seeking alternatives that provide enjoyment without discomfort. The modern drinker values an experience free from the bloating that fizzy beverages can induce, leading them towards smoother options like Happy Thursday’s Spiked Refreshers. With its dedication to this consumer trend, Happy Thursday has consistently delivered flavor-packed drinks crafted for enjoyment any day of the week.

Availability and Location

Drinkers aged 21 and up can celebrate the launch of the Raspberry Dragonfruit Spiked Refresher, available nationwide in convenient 12-ounce packs. For those interested in trying this new flavor, they can visit www.drinkhappythursday.com to find local retailers carrying the product. Moreover, consumers can stay updated and explore the variety of flavors offered by following Happy Thursday on Instagram and Facebook.

About Molson Coors Beverage Company

With a storied history that spans more than two centuries, Molson Coors Beverage Company has been committed to brewing beverages that bring people together. The company boasts a diverse portfolio, including iconic beers and modern flavors extending beyond the traditional beer aisle, like spiked refreshers and flavored beverages. For more information about the company and its offerings, visit molsoncoors.com.

As the spring season blossoms, the Raspberry Dragonfruit Spiked Refresher by Happy Thursday is poised to be the perfect companion for making the most out of every Thursday night and welcoming the warmth of the new season with a flavorful twist.