Sneak Peek at Samsung's Exciting Innovations at CES 2026

Samsung's First Look Event at CES 2026

Samsung Electronics is gearing up for an exciting reveal at the CES 2026, the world’s premier tech show, with a special event titled 'The First Look.' Scheduled for January 4, 2026, at 7 PM PST (January 5, noon JST), this exclusive presentation will take place in the Latour Ballroom at the Wynn Las Vegas.

Two days before the official opening of CES 2026, this event aims to showcase Samsung's visionary approach to device experiences (DX) for the upcoming year, as well as introduce groundbreaking advancements in artificial intelligence that promise to enrich consumer experiences. Keynote speaker TM Rho, the CEO and Head of the Device Experience Division, will lead this hour-long session, revealing crucial insights into Samsung's strategic direction.

Joining Rho on stage will be notable executives including SW Yong, President and Head of the Visual Display (VD) Business, and Cheolgi Kim, Vice President and Head of the Digital Appliances (DA) Business. Together, they will discuss future initiatives and product innovations that Samsung is poised to bring to the market.

The event is set to attract significant attention, and for those who cannot attend, it will be live-streamed through various platforms, including the Samsung Newsroom, Samsung's official YouTube channel, and the Samsung TV Plus streaming service. This ensures that tech enthusiasts and industry stakeholders alike can stay informed about the latest developments directly from Samsung.

Importantly, the venue will continue to host other Samsung events and exhibitions leading up to January 7, 2026, providing ample opportunity for attendees to explore the company's innovations further. This year marks a significant chapter for Samsung as it prepares to redefine user experiences across its product range through cutting-edge technology.

As a leading force in the tech world, Samsung Electronics sets the stage for an extraordinary CES 2026, and 'The First Look' event is sure to be a highlight not only for the company but for the industry at large. With all eyes on Las Vegas, the anticipation for what Samsung will unveil is building, promising an engaging and informative showcase of the future of technology.

For more details, please visit Samsung's Official Website.

Note: 'Samsung Galaxy' is a trademark or registered trademark of Samsung Electronics Co., Ltd. Other company names, product names, and service names mentioned are the trademarks or registered trademarks of their respective owners.