AlphaDrive's New Initiative: CHINETSU
AlphaDrive, based in Chiyoda, Tokyo, has officially launched its newest initiative, ‘CHINETSU’. This venture aims to empower local businesspersons and support those willing to challenge the status quo, facilitating long-term growth within communities. The program is designed to enhance the passions of community members and create a network that drives local innovation.
Background of the Initiative
Since its foundation in 2018, AlphaDrive has committed itself to developing solutions that promote sustainable new business creation from within companies. To date, it has assisted over 130 different businesses. Under AlphaDrive REGION, the company has furthered initiatives focused on new business development, nurturing entrepreneurs, and establishing open innovation systems that connect local businesses with wider networks.
As AlphaDrive has supported a variety of communities, it realizes that encouraging growth involves not only fostering those who take initiative but also increasing the number of people willing to support these challengers. Many regions possess rich histories and traditions, which often create a conservative mindset, making it challenging to embrace new challenges.
However, communities face numerous pressing issues. Declining populations, aging demographics, local industry deterioration, sluggish regional economies, a lack of successors for small businesses, transportation infrastructure problems, and deficiencies in education, child-rearing environments, healthcare, and welfare can all be daunting.
The solution for transforming these future challenges lies in the emerging efforts of local residents who are willing to embark on new journeys. AlphaDrive aims to create a dynamic environment that connects these challengers by providing them with the 'opportunities' they require to succeed and fostering 'communication spaces' that help propagate enthusiasm in the community.
Insights Behind the Name 'CHINETSU'
The name 'CHINETSU' symbolizes the unique 'geothermal energy' found in every town—comprising both the physical temperature of the land and the emotional energies of its inhabitants. Raising and maintaining this 'geothermal energy' is vital for preserving the character of a place and ensuring its continuity into the future.
AlphaDrive REGION is dedicated to cultivating structures that heighten and sustain this 'geothermal energy' in collaboration with local community members.
Key Features of 'CHINETSU'
The CHINETSU initiative puts great emphasis on understanding the visions of event hosts and the voices of the community in order to collaboratively increase local passion. Here are some specific support methods:
- - Engaging with hosts to design event concepts based on their aspirations and regional challenges.
- - Providing comprehensive support from guest suggestions to event execution to realize the envisioned atmosphere.
- - Aiding in the formation of target demographics that align with the cultural and regional characteristics.
- - Ensuring that community engagements and events are not merely one-off occurrences, but involve ongoing interaction and support.
- - Facilitating effective social media marketing, with tailored outreach to particularly desired participants.
- - Offering expertise on online community management to foster self-sustaining local networks.
Potential Beneficiaries of the Initiative
Those who could benefit from CHINETSU range from local government officials dealing with economic promotion, startup support, and inducing growth in population relocation, to organizations planning business events in their areas.
Individuals aspiring to create vibrant business communities within their regions will find value in CHINETSU's offerings.
Furthermore, those aiming to unite local participants with partners or create spaces encouraging local challenges or even seeking to increase interactions outside the region will benefit significantly from this initiative.
Online Webinar Introduction
An online seminar is set to correspond with the launch of the CHINETSU initiative. This free event will discuss how to enhance local 'geothermal energy' and design engaging events that foster empathy.
Participants will not only learn how to 'gather people' but how to establish a dynamic framework that inspires and connects with human emotions, followed by practical examples to guide those involved in regional event planning or community building.
This seminar is a valuable opportunity for those interested in enhancing local interactions and businesses and exploring community-building initiatives.
Webinar Details
- - Date: June 4, 2025
- - Time: 19:00 - 20:00 (JST)
- - Format: Online (Zoom)
- - Cost: Free
- - Capacity: 20 participants (First-come, first-served)
- - Registration Link: Register Here
Message from the CHINETSU Project Leader
Hello to all those dedicated to revitalizing their communities! I appreciate your interest in our new initiative. Each region is filled with beautiful landscapes, delicious food, and warmhearted people, alongside pressing issues that cannot be overlooked.
Every community uniquely embodies a certain 'geothermal energy.' The challenge is how to elevate and maintain this vital energy to safeguard the charm of your area and create a meaningful future.
What appeals to you about your beloved community? What treasures would you preserve to ensure a legacy for the coming generations?
I invite you to share your thoughts and collaborate in cultivating the 'geothermal energy' in your community. Together, we can foster new challenges and create valuable networks. Don’t hesitate to join us at the upcoming webinar!
About AlphaDrive Co., Ltd.
- - Company Name: AlphaDrive Co., Ltd.
- - CEO: Koichi Aso
- - Location: 2-17-3 Nagatacho, Chiyoda-ku, Tokyo 100-0014
- - Website: Here
Inquiries
For further information regarding this initiative, please contact:
- - Department: Regional Collaborative Business Division, AlphaDrive Co., Ltd.
- - CHINETSU Project Leader: Reiko Ishida
- - Email: reiko.ishida@alphadrive.co.jp