Former Groglass Leader Sasha Kelberg Joins CEO Coaching International as Partner

Sasha Kelberg Joins CEO Coaching International



CEO Coaching International, a premier coaching firm specializing in assisting growth-oriented CEOs and entrepreneurs worldwide, is delighted to announce that Sasha Kelberg has joined as a Partner and Coach. With a remarkable background as the founder and CEO of Groglass, Kelberg brings a wealth of experience to the team.

Background and Achievements


Sasha Kelberg is a seasoned entrepreneur and strategic advisor with extensive experience in high-tech manufacturing and global exports. Trained at the prestigious Wharton School, he has been recognized by Forbes as one of Latvia's "Top 10 Innovative Business Leaders." Throughout his career, he has transitioned businesses from the startup phase to international recognition and success.

At the helm of Groglass, a global leader in anti-reflective glass coatings, Kelberg spearheaded the company's growth from a fledgling startup to a well-regarded enterprise, exporting to more than 50 countries. His leadership was instrumental in achieving an impressive 80% market share in the EU for his product category and quadrupling its size, which garnered the investment interest of over 20 international investors over time. Even after transitioning out of the operational role, he continues to provide guidance as the Chairman of the Supervisory Board.

Vision for Coaching


Sasha's approach to leadership emphasizes accountability, continuous improvement, and fostering a culture of values within organizations. Randy Dewey, the CEO of CEO Coaching International, expressed excitement about Kelberg's inclusion in the coaching team, stating, "Sasha has lived every stage of the entrepreneurial journey. His ability to grow businesses while nurturing values-oriented cultures makes him an ideal partner for ambitious CEOs looking to make a significant impact."

Kelberg shared his enthusiasm for joining the team, expressing, "As a former client, I personally understand the transformative power of this coaching. Growing a business is not merely about metrics; it’s about crafting a life of purpose while making those metrics happen faster and clearer. I aspire to help others navigate their journeys with greater insight and swiftness."

Personal Life and Interests


Outside his professional endeavors, Kelberg leads a vibrant personal life with his family, raising three children on their innovatively designed property where they produce their own olive oil, honey, and various fresh produce. This connection to nature and commitment to purposeful living is a significant part of his identity. In addition to being an engaged father and farmer, he enjoys mountain biking and hiking, advocating for a balanced approach to high performance both in business and life.

As part of his role at CEO Coaching International, Kelberg aims to work closely with entrepreneurial leaders striving for remarkable growth, providing insights gleaned from his diverse experiences. Interested individuals are invited to schedule complimentary introductory calls with him to explore how coaching can revolutionize their leadership paths.

About CEO Coaching International


CEO Coaching International is committed to partnering with CEOs and their leadership teams to unlock extraordinary results consistently over time. The firm is globally recognized for its commitment to coaching growth-focused entrepreneurs toward meaningful exits, having assisted over 1,500 CEOs across diverse industries. They emphasize a coaching style informed by the vast experiences of their executive coaches, who have led companies varying from startups to those exceeding $10 billion in revenue. Strategies utilized have achieved remarkable revenue growth rates that significantly outpace national averages.

To find out more about how coaching can enhance your leadership journey, visit CEO Coaching International.


Topics People & Culture)

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