Shawn Evans Joins Adbrew to Propel Global Growth Initiatives in AdTech

Shawn Evans Joins Adbrew to Drive Global Growth Initiatives

In a significant move within the AdTech ecosystem, Adbrew has appointed Shawn Evans, former Head of Strategic Partnerships at Amazon Ads, as its new Go-to-Market (GTM) and Sales Advisor. This comes as Adbrew aims to enhance its global growth initiatives, tapping into Evans' extensive background in e-commerce advertising and marketplace strategy.

Founded in July 2022 by former Amazon executives, Adbrew has quickly risen to prominence, becoming a leading B2B platform that supports over 1,000 global brands and agencies in optimizing their businesses on Amazon and Walmart Marketplaces. With Shawn's appointment, the company intends to leverage his more than 15 years of industry experience to bolster its growth trajectory.

Innovative Beginnings and Recognition
Since its inception, Adbrew has established itself as a trailblazer by offering innovative solutions in the realm of Amazon marketing, notably through its support of Amazon Marketing Cloud (AMC). Adbrew is recognized not only as a capable optimizer for Sponsored Ads but also as a comprehensive resource for tools aimed at maximizing advertising effectiveness. The company’s commitment to innovation has resulted in multiple nominations and awards, including two significant wins for the Challenger Award in APAC (2023) and the Global Expansion Award (2024).

Shawn Evans's Impressive Background
Before joining Adbrew, Evans was instrumental at Amazon Ads, where he played a pivotal role in developing global partnerships. He led a talented team of over 50 professionals, driving incredible growth and innovative practices in the sector. Prior to this successful tenure at Amazon, Evans served as Senior Director at Microsoft, where he launched the Bing Ads Publisher Network and managed to scale the business beyond $1 billion in annual ad spending within a mere five years.

Strategic Vision for Adbrew
Evans' recruitment is viewed as a strategic maneuver designed to accelerate Adbrew's global initiatives. His profound understanding of marketplace dynamics and ability to design transformative strategies will be key to expanding Adbrew's reach across various e-commerce platforms. Commenting on his new role, Evans expressed enthusiasm about the opportunity to contribute to the future of marketplace advertising and fostering impactful results for brands globally. "I'm eager to leverage my experience to further Adbrew's mission of delivering meaningful outcomes for agencies and brands across the globe while continuing to innovate on behalf of their customers,” he stated.

Looking Ahead
Adbrew co-founders Ayush and Akshay, both former Amazon leaders, shared their excitement about Evans joining the team. They believe that his wealth of experience aligns seamlessly with the company’s growth vision. With a rising global demand for innovative solutions in Sponsored Ads, Demand Side Platforms (DSP), and analytics tools like AMC for both Amazon and Walmart, Evans’ leadership is expected to propel Adbrew's global expansion endeavors significantly.

As the landscape of e-commerce and marketplace advertising evolves, the need for experienced leaders like Shawn Evans becomes more crucial. Adbrew's strategic direction, inspired by Evans' proven track record, positions it well for continued success in the competitive AdTech market.

For more information on Adbrew and its offerings, visit Adbrew.