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Experience the Unique BAR Glass and Words 2026 Event

SUNTORY is bringing forth an exciting and innovative bar event titled "BAR Glass and Words 2026." Running from July 7 to August 3, this year's version is a significant upgrade over past events, allowing attendees more time to indulge in this unique cocktail experience.

The concept is simple yet profound: guests can select from a wall filled with various cocktail glasses and coasters inscribed with feelings, finding the phrase that resonates with their current emotions. This approach caters to all generations, making the world of cocktails more accessible and enjoyable. It allows patrons to engage with cocktails beyond the traditional ordering methods, making it a delightful introduction to the bar culture.

Expanded Experience

The third edition has been extended to a full month in response to high demand, compared to the previous 10-day format. The first half of the event, titled "BAR Glass and Lyrics", features a collaboration with Sony Music, introducing lyrics from 120 renowned artists. This unique feature allows attendees to pair their chosen lyrics with cocktails, enhancing the experience of enjoying music and drinks together. Each coaster with lyrics also includes a QR code linking to its respective song on Spotify, creating a multisensory experience.

The second half of the event shifts to "BAR Glass and Everyone's Words," showcasing phrases crafted by 17 popular creators and authors. This variety ensures that participants can find words that genuinely reflect their feelings. Additionally, new summer cocktails will be introduced, giving guests around ten more options to choose from, broadening their tasting experience.

Creating Accessible Connections

What’s fascinating about "BAR Glass and Words" is its ability to diminish the barriers often associated with ordering drinks in a bar setting. By allowing guests to focus on their feelings, whether it’s an emotional lyric or a personal message, they can navigate the cocktail menu with ease. The event aims not just to serve drinks but to enrich conversations and social interactions, fostering deeper connections between friends and families.

The event features distinct areas, starting with the GLASS ROOM, showcasing a dazzling array of empty glasses under captivating lighting, designed for photo opportunities and enhancing the ambiance. Following this, guests venture into the BAR ROOM, where the selected glass and word are handed to professional bartenders, who then craft a cocktail that matches the emotional essence of the words chosen.

Experience the Craft of Bartending

Attendees will be treated to a unique sight as their selected cocktail is prepared before their eyes, accompanied by explanations from expert bartenders. They can also receive an exclusive cocktail book as a memorabilia item from this special occasion. This fusion of art and taste makes the event an unforgettable experience.

Example Cocktails and Participating Artists

The diverse cocktail menu, which includes both alcoholic and non-alcoholic options, ensures that there is something for everyone. Patrons can order drinks sustainable to their preferences, responding to their emotions in a way that feels authentic. The variety of cocktails will mirror the rich palette of feelings participants may wish to explore.

Community Engagement and Safety

Commenting on last year's success, SUNTORY expressed gratitude for the overwhelming response, noting that many attendees had since ventured into bars, spurred by their curiosity ignited during the event. The objective remains to create a warm and inviting space where everyone can feel comfortable exploring the bar atmosphere.

Due to the special nature of the event, certain guidelines are enforced to ensure a safe and enjoyable environment. Attendance is restricted to individuals aged 20 and over, and there is a strict no-smoking policy within the venue. Additionally, patrons arriving via vehicle, including motorcycles and bicycles, will not be permitted to enter.

Event Details:

• - Date: July 7 - August 3, 2026
• - Time: 11:00 AM to 8:15 PM (Final admission at 7:30 PM)
• - Location: SHIBUYA CAST., Tokyo
• - Entry Fee: 1,000 yen (tax included)

Reservations will be available starting June 24, 2026, at 9:00 AM, exclusively through the official website. Given the popularity of past events, early booking is highly recommended.

For further details, visit the official website: BAR Glass and Words Official Website.