Greek and Serbian Business Leaders Unite for B2B Networking Ahead of EXPO 2027 in Belgrade

Strengthening Ties: Greek and Serbian Business Networking Event

On October 30, 2026, Athens became the focal point for businesses from Greece and Serbia, hosting a significant B2B networking event that aims to enhance collaboration in anticipation of EXPO 2027 in Belgrade.

This networking occasion highlighted the growing ties between the two nations, particularly in the realms of business and tourism. Key figures in attendance included Igor Kovačević, Chief Operating Officer of EXPO 2027 Belgrade, and Dimitrios Skalkos, the General Commissioner for Greece’s section. These representatives emphasized the importance of the upcoming expo, which marks the first Specialized Expo in the Western Balkans, scheduled from May 15 to August 15, 2027.

Kovačević provided an engaging presentation about the exhibition, detailing how EXPO 2027 aims to unite various countries, organizations, and individuals through shared experiences and collaboration. “I am confident that EXPO 2027 Belgrade is on track to deliver a successful event. Over 93 days, we will present a diverse program that will foster connections across the globe,” he stated. This sentiment captures the essence of how modern expos serve as crucial platforms for commercial and cultural exchange.

The event also featured a press conference followed by a panel discussion with industry representatives, including Marinos Giannopoulos. This discussion facilitated meaningful dialogues about potential partnerships and matching services between Greek and Serbian businesses. One focal point was the development of bookable itineraries that would not only allow visitors to attend the EXPO but also explore cultural events and extend their travel experiences throughout Serbia.

The networking event is positioned as a pivotal step toward establishing robust commercial offerings that leverage the significant international gathering in Belgrade. The bilateral trade between Serbia and Greece has shown promising growth, with goods trade reaching €883.9 million in 2025, as reported by the Serbian Ministry of Internal and Foreign Trade. This sets an optimistic backdrop for businesses aiming to tap into the burgeoning opportunities that the EXPO 2027 will entail.

EXPO 2027 Belgrade, themed 'Play for Humanity: Sport and Music for All,' is expected to attract over 140 international participants and millions of visitors, underscoring the global interest in this significant event.

As countries navigate the ever-changing commercial landscapes, such networking events play a crucial role in paving the way for international collaborations and enriching travel experiences within the region. By fostering these connections early, Greek and Serbian representatives are not only setting the groundwork for successful bilateral partnerships but are also enhancing mutual understanding between the two cultures.

In conclusion, the Athens networking event exemplifies how proactive engagement can catalyze further developments in tourism and trade, positioning both Greece and Serbia for a successful participation in the EXPO 2027. With shared goals and collaborative spirit at the forefront, the future looks bright for both nations as they prepare for this momentous occasion.