Breaking Barriers: Yusuke Terada and the Power of Inclusion
In a significant step towards inclusivity, Yusuke Terada, CEO of HELPUSH, is set to appear in the soon-to-be-released film,
4 Outs: Let's Play Ball Again, starring Masaki Aiba. This feature will launch across Japan on November 6th, and for Terada, this is more than just an acting role; it symbolizes the profound acknowledgment of the challenges faced by individuals with disabilities, specifically wheelchair users.
Formally, HELPUSH is located in Shinagawa, Tokyo, and has a mission to create a society where everyone can step out and feel welcomed. Terada himself has a congenital disability that requires him to use a wheelchair, which has previously kept him confined. He struggled with isolation until he found a supportive community that encouraged him to embrace his identity as a wheelchair user. It was through their support and the acceptance of the city that Terada found the courage to venture out, leading to broader opportunities such as this film role.
The Current State of Employment for Disabled Individuals
As recent statistics from the Ministry of Health, Labour and Welfare show, the employment rate for individuals with physical disabilities stands at 36.3% compared to 56.5% for those with intellectual disabilities and 40.3% for those with mental disabilities. Even with initiatives pushing for increased employment quotas for the disabled, there remains a significant gap in hiring practices for individuals with physical limitations. Terada aims to address this pressing issue through his work at HELPUSH.
HELPUSH has pioneered roles specifically designed for wheelchair users. One such role involves researching accessible outing routes, where individuals assess locations like restaurants and public transportation, providing recommendations based on firsthand experiences. This not only allows disabled individuals to play a role in their communities but also provides businesses with actionable insights to improve inclusivity.
The company’s efforts extend beyond just leisure duties; they aim to facilitate environments where both businesses and individuals feel prepared and equipped to engage with disabled community members.
Creating Opportunities and a Welcoming Environment
Terada believes that this film role is a pivotal moment, not just for him but for the broader movement towards accepting and empowering disabled individuals across various sectors, including the entertainment industry. By bringing attention to the power of inclusion, he hopes to serve as an inspiration for others who may be hesitant to step outside their comfort zone. He emphasizes the need for a cultural shift in how society views and interacts with disabled individuals.
Reflecting on his journey, Terada recalls his childhood experiences with baseball. At age ten, he was worried about being a burden to his team due to his disabilities. A friend reassured him, saying they would support him, showcasing a beautiful example of camaraderie and inclusion. This experience led Terada to realize the tremendous impact of acceptance and integration, which he now aspires to replicate through his initiatives at HELPUSH.
HELPUSH's vision doesn’t just stop at enhancing accessibility in travel; it extends to ensuring that people with disabilities are not only visible but are actively participating in all spheres of society, including arts and entertainment. Terada envisions a future where disabled individuals are regularly cast in films and plays, normalizing their presence in every aspect of public life.
HELPUSH's Mission and Future Aspirations
With the forthcoming release of
4 Outs: Let's Play Ball Again, HELPUSH and Terada's aspirations for inclusivity align seamlessly. Terada intends for this film to serve as a catalyst in promoting the message that everyone, regardless of their physical abilities, deserves to be included in the community and the arts. He urges society to understand that barriers persist not just in terms of physical access but also in mental and social acceptance.
As the future unfolds, HELPUSH continues to gather momentum in its commitment to foster a culture where every individual feels welcome to participate in society. This starts with small steps—such as facilitating accessible outings—but as Terada dreams big, it involves transforming the fabric of entertainment and everyday interactions to ensure that disabled individuals, like himself, are celebrated and welcomed in every aspect of life.
To experience Terada's inspiring journey and progress in promoting inclusivity, don't miss the nationwide premiere of 4 Outs
on November 6th!
About HELPUSH
Located at 2-6-4 Higashi-Shinagawa, Shinagawa-ku, Tokyo, HELPUSH aims to transform each outing into an opportunity for enjoyment and connection. Under Yusuke Terada’s leadership, the company continues to innovate ways to create inclusive experiences for disabled individuals. For more information, visit
HELPUSH Website or follow their journey on
Instagram and
X (formerly Twitter).