Spanx Relaunches Swimwear Collection with Innovative Designs and Compression Levels
Spanx, the renowned women's lifestyle brand famous for revolutionizing shapewear, is set to make waves in the swimwear sector with the relaunch of its swim collection for 2026. The company has positioned swimwear as a core category in its future offerings, a clear indication of its commitment to empowering women through innovative clothing.
With over 25 years of experience in shapewear, Spanx has taken its expertise in fit and functionality and applied it to swim. This new lineup introduces three distinct SPANXeffect™ compression levels—light, medium, and strong—tailored to meet varying consumer needs. The collection is not just about aesthetics; it reflects the brand's dedication to enhancing women's confidence and comfort while offering stylish options.
VP of Innovation and Intimate Apparel Design at Spanx, Wendy Hanson, emphasized the company's dedication to understanding consumer needs through research and feedback over the years. "As the inventors of modern shapewear, swim is a natural extension of our expertise... This insight has allowed us to return to swim with a more intentional assortment that better addresses her needs," she explains.
The swimwear line is crafted from high-quality Italian fabrics and incorporates innovative linings that deliver three varying compression levels:
Each swimsuit is designed with breathability for comfort, is chlorine-resistant for enhanced durability, and includes UPF 50+ protection, ensuring wearers are safeguarded during sun-soaked adventures.
Spanx is already offering select styles on its website, with more options and new colors scheduled to debut throughout the spring and summer. The brand’s mission goes beyond just swimwear—aiming to redefine how women experience dressing through functional and fashionable solutions that cater to various needs.
Founded in 2000 by Sara Blakely, Spanx has evolved into a powerful lifestyle brand that addresses women's wardrobe challenges systematically. From activewear to shapewear and now swimwear, Spanx is committed to empowering women to look and feel at their best.
In addition to its innovative product lines, Spanx engages with its community on social media platforms, allowing them to stay updated on the latest fashion trends and offerings. To explore the full swimwear collection and discover Spanx’s latest innovations, interested customers can visit Spanx.com. Whether it's on the beach or poolside, Spanx’s new swim collection promises to deliver unmatched style and support, helping women to dive confidently into their summer plans.
With over 25 years of experience in shapewear, Spanx has taken its expertise in fit and functionality and applied it to swim. This new lineup introduces three distinct SPANXeffect™ compression levels—light, medium, and strong—tailored to meet varying consumer needs. The collection is not just about aesthetics; it reflects the brand's dedication to enhancing women's confidence and comfort while offering stylish options.
VP of Innovation and Intimate Apparel Design at Spanx, Wendy Hanson, emphasized the company's dedication to understanding consumer needs through research and feedback over the years. "As the inventors of modern shapewear, swim is a natural extension of our expertise... This insight has allowed us to return to swim with a more intentional assortment that better addresses her needs," she explains.
The swimwear line is crafted from high-quality Italian fabrics and incorporates innovative linings that deliver three varying compression levels:
- - SPANXsmooth™ Swim: This option offers light compression for subtle smoothing, perfect for a minimalistic look.
- - SPANXshape™ Swim: Provides medium compression for those seeking a touch of tummy control and shaping.
- - SPANXsculpt™ Swim: This intense compression option cinches and snatches for a more defined silhouette.
Each swimsuit is designed with breathability for comfort, is chlorine-resistant for enhanced durability, and includes UPF 50+ protection, ensuring wearers are safeguarded during sun-soaked adventures.
Spanx is already offering select styles on its website, with more options and new colors scheduled to debut throughout the spring and summer. The brand’s mission goes beyond just swimwear—aiming to redefine how women experience dressing through functional and fashionable solutions that cater to various needs.
Founded in 2000 by Sara Blakely, Spanx has evolved into a powerful lifestyle brand that addresses women's wardrobe challenges systematically. From activewear to shapewear and now swimwear, Spanx is committed to empowering women to look and feel at their best.
In addition to its innovative product lines, Spanx engages with its community on social media platforms, allowing them to stay updated on the latest fashion trends and offerings. To explore the full swimwear collection and discover Spanx’s latest innovations, interested customers can visit Spanx.com. Whether it's on the beach or poolside, Spanx’s new swim collection promises to deliver unmatched style and support, helping women to dive confidently into their summer plans.
Topics Consumer Products & Retail）
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