MySize Inc. Launches Innovative Virtual Try-On Technology
MySize Inc. has made waves in the retail technology sector with the unveiling of its Integrated Virtual Try-On Solution, which was showcased successfully at CES and NRF 2025. This groundbreaking technology aims to transform customer experiences within fashion retail while also addressing operational efficiency and sustainability goals.
Key Highlights of the Integrated Solution
The Integrated Virtual Try-On Solution combines the renowned Naiz Fit's precise sizing recommendations with Aiuta's high-tech virtual try-on capabilities. This synergy is designed to tackle the persistent issues associated with online clothing shopping, where ensuring a perfect fit can be a daunting challenge for consumers.
Features of the Solution
1.
Highly Accurate Sizing: Naiz Fit provides users with accurate size recommendations tailored to individual body measurements, enhancing the shopping experience.
2.
Realistic Visualization: Aiuta enables customers to see a realistic depiction of how the clothing will fit, giving them the confidence to make their selections.
3.
Enhanced Customer Engagement: The technology fosters a smoother, more enjoyable shopping experience by minimizing uncertainty around fit and style.
4.
Informed Purchasing Decisions: By offering clear visualization, it aids customers in making choices that suit their style and prevent cart abandonment.
5.
Operational Efficiency: The combination of advanced data and customer feedback is expected to provide retailers insights that can reduce inventory excess and drive more fitting product development efforts.
Market Potential and Strategic Partnerships
MySize is optimistic about the potential impact this solution may have on critical performance metrics such as conversion rates and return rates. Studies reveal that similar virtual fitting technologies can increase conversion rates by as much as 40% while lowering return rates by roughly 20%. The company believes that their cutting-edge solution aligns well with the ongoing demands in the fashion retail market and anticipates formal partnerships with various leading U.S. brands shortly.
"We are enthusiastic about the interest we have received post-CES and NRF," stated Ronen Luzon, CEO of MySize Inc. "Combining precise sizing with immersive virtual try-ons is a game-changer for customer satisfaction and operational efficiency, while also supporting our sustainability commitments."
Conclusion
As MySize Inc. gears up for a pivotal year ahead, they remain focused on delivering innovative solutions to their partners and driving towards achieving their set revenue target of $15 million in 2025. With increasing interest from major fashion brands, the company is poised to revolutionize the way consumers interact with online fashion, ultimately paving the way for a more effective and satisfying retail experience.
For more information about MySize and their innovative offerings, visit
MySize ID.
Stay tuned as they continue to push the boundaries of technology in retail.