#United Arab Emirates #Dubai #Stagwell #Maydan Sports #Consulum

Maydan Sports: A New Era for Sports in the MENA Region

In a groundbreaking move, Maydan Sports has been unveiled as a new global sports engagement collective, dedicated to enhancing the sports presence of the MENA region on the world stage. This initiative is a collaborative effort spearheaded by Consulum, a leading strategy and communications advisory firm in the MENA region, which became part of the Stagwell network in 2024. The launch was celebrated at the prestigious Cannes Lions International Festival of Creativity, specifically at the Stagwell's SPORT BEACH, marking its significance in the global sports and marketing arena.

The Vision Behind Maydan Sports

The vision for Maydan Sports is ambitious: to help various organizations across the MENA region build their global reputations while ensuring they have a tangible local impact through the power of sports. As noted by Dr. Craig Wilkie, Managing Director of Maydan Sports, the interest in MENA as a sports powerhouse has surged. Landmark sporting events such as the FIFA World Cup, Asian Football Cups, and impressive esports competitions are placing the MENA region in a spotlight that promises immense potential for stakeholders, including governments, brands, and local communities.

Uniting Expertise in Sports Marketing

Maydan Sports is not a standalone initiative; it draws on the collective strength of multiple renowned organizations and agencies within the Stagwell network. This includes:

• - Allison Worldwide, known for its impactful PR campaigns, notably for the FIFA World Cup 2022.
• - ARound, a trailblazer in augmented reality experiences in sports venues.
• - Assembly, which specializes in high-impact media campaigns tailored to major sports events in the MENA region.
• - Code and Theory, a partner in digital transformation for high-profile sports organizations such as the NFL.
• - Gold Rabbit Sports, experts in sports marketing and commercial strategy, aiming for innovative partnerships and collaborations.

This collaborative effort ensures that Maydan Sports brings not just expertise but a wealth of tools and technology to enhance the fan experience and optimize branding strategies in the competitive landscape of sports marketing.

Addressing the Growing Demand

The MENA region has been recognized as the fastest-growing sports market globally. With a diverse array of high-stakes events and competitions drawing international attention, the demand for innovative marketing strategies and engagement platforms is higher than ever. Maydan Sports aims to be at the forefront of this evolution, providing a platform through which federations, clubs, and brands can maximize their impact in this burgeoning market.

Dr. Wilkie further elaborates that the existing momentum presents vast opportunities for all stakeholders involved – from the national sports federations looking to expand their influence to brands eager to tap into the regional market and youth communities seeking opportunities through sports engagement.

The Future of Maydan Sports

Maydan Sports is set to redefine how sports are experienced and marketed across the MENA region. By leveraging state-of-the-art technology and localized expertise, the collective aims to boost sports marketing efforts significantly while keeping close to the cultural nuances that define the MENA landscape.

As part of its ongoing efforts, Maydan Sports will support various initiatives designed to foster community engagement, enhance participation at the grassroots level, and elevate the overall standard of sports within the region. The collective will play a vital role in ensuring that as MENA grows as a sports hub, the benefits are widely shared among all demographics, ensuring sport’s positive impact is felt far and wide.

Conclusion

In its ambition to empower the MENA region through sport, Maydan Sports represents not only a new beginning but also a pivotal moment for sports marketing in the region. With a focus on collaboration, local engagement, and global recognition, Maydan Sports is poised to lead the charge in establishing the MENA region as a key player in the global sports arena. This is just the beginning of what promises to be an exciting chapter for sports in the MENA region, and one that stakeholders and fans alike will be closely watching.

For more information on Maydan Sports, please visit www.maydansports.com.