Exploring the Z-Generation Trends for Early 2026
Trepo, a trend-focused media outlet by Creative Group, has published insightful findings on what defines the tastes and preferences of today's Z-generation for the first half of 2026. The extensive survey gathered responses from young women in their teenage to early twenties, collectively called "Trepo girls," shedding light on eight different categories, including artists, influencers, characters, makeup, fashion, items, food, and photography styles.
Top Results from Each Category
Artist Category: M!LK Takes the Lead
In the artists' section, M!LK has been voted the top choice. This five-member dance and vocal group consists of members Yuto Sano, Taichi Shiozaki, Shunta Sono, Yudai Yamanaka, and Akito Yoshida. M!LK is not just known for their music; they have successfully crossed over into acting and variety shows, earning a wide fanbase across generations. Their hit song "Ii Jan" catapulted them to fame, with an impressive debut at the NHK Kouhaku Uta Gassen in 2025. M!LK's music videos, especially the one for "Suki Sugite Metsu!" which surpassed 100 million views on YouTube, have also contributed significantly to their popularity.
Influencer Category: The Adored Harunene Couple
In the influencer segment, the Harunene couple—a romantic duo formed on the reality show "Kyou, Suki ni Narimashita. Sotsugyou-hen 2026"—has taken first place. Their authentic interactions and relatable relationship on platforms like TikTok and YouTube resonate well with their peers, making them a beloved couple among the Z-generation. Their naturalness and charm have made them a subject of admiration and support.
Character Category: Enter the Estheabunny
Leading the character category, Estheabunny stands out as a vibrant and cute bunny character, created by Korean-American artist Esther Kim. Since arriving in Japan in 2023, Estheabunny has captured the hearts of the Z-generation with its adorable designs. Collaborations with popular fashion brands and the launch of its dedicated store in 2026 have only increased its visibility and appeal.
Makeup Category: The Fwee Glow Primer
In the realm of beauty, Fwee’s "Spaglow UV Tone-Up Base" is the prized favorite. Released in late 2025, this primer has gained traction for its stunning illuminating finish, reminiscent of a spa treatment. Beauty influencers have been singing its praises, promoting it as an essential purchase for the trendy young ladies of the Z-generation.
Fashion Category: The Sought-After Side-Slit Denim
For fashion, the side-slit denim trend has surged to the forefront. With its unique slits on both sides, this jeans style offers a hint of skin and enhances silhouette, gaining popularity from fashion-forward influencers and aesthetic girls alike.
Food Category: The Sensation of Dubai Chocolate Mochi
On the culinary front, Dubai Chocolate Mochi is creating waves. This innovative dessert combines pistachio paste with marshmallow dough for a delightful experience that is just as popular across social media as it is among taste buds.
Photography Category: Punch Hole Editing
Lastly, in photography methods, the Punch Hole Edit from Korea has caught fire, showcasing playful and visually striking edits that appeal to many young users looking to enhance their social media profiles.
Conclusion
Trepo's survey highlights the vibrant and dynamic culture of the Z-generation in Japan. With influences from music, trends, food, and visual expressions, this demographic continues to shape the future landscape of entertainment and consumer trends. Stay tuned for what's next from Trepo as they trace the ever-evolving trajectory of youthful creativity and passion.
For more on these trends, check out Trepo’s official website and social media channels: