Choice Hotels Introduces Mews Cloud-Based Technology
In a significant move towards digital transformation, Choice Hotels International has announced its partnership with Mews to introduce a new cloud-based property management system (PMS) for its international franchisees. This strategic alliance aims to streamline hotel operations, improve customer experiences, and empower franchise owners with advanced technological tools.
An Innovative PMS for Franchisees
The Mews platform is engineered to seamlessly integrate with Choice Hotels' existing proprietary systems, offering robust features specifically designed for large-scale hotel brands. By utilizing Mews, franchisees can expect enhanced connectivity across various operational touchpoints. The platform’s intuitive workflows and cloud-native architecture promise to elevate customer engagement and operational efficiency.
One of the key features of the integration is its real-time data visibility. Franchisees will have immediate access to valuable insights at the property level, enabling them to make data-driven decisions that align with their business strategies. Additionally, the Mews system promotes operational efficiency by incorporating intelligent automation tools, which aim to alleviate manual tasks related to reception, housekeeping, and payment processes.
As hotels face growing challenges in a competitive market, the flexible infrastructure of Mews is designed to adapt to the diverse portfolio of brands that Choice Hotels manages, ensuring consistent service delivery across all properties. This adaptability is crucial for scaling operations and meeting the expectations of today’s customers, who demand personalized and seamless lodging experiences.
Enhancing Guest Experiences
The partnership with Mews also seeks to enhance customer experiences by facilitating personalized stays through real-time information sharing. Guests can benefit from instant updates regarding room availability and rates, improving booking experiences across multiple channels. As Brian Kirkland, Chief Information Officer at Choice Hotels, commented, the collaboration signifies an essential step in expanding international connectivity and platform options for franchise owners outside the U.S., allowing them to cater effectively to regional market needs.
Matt Welle, CEO of Mews, expressed enthusiasm about this partnership, stating, “We are thrilled to assist Choice Hotels in setting a new standard for modern and connected hospitality.” Welle further emphasized that Mews' design focuses on providing hotel groups with a scalable and flexible ecosystem, pivotal in redefining the future of hotel franchising.
A Rich History of Innovation
Choice Hotels has a long-standing history of introducing innovative solutions tailored for hotel management. The company was a pioneer in various aspects:
- - In 1995, it launched the first hotel website providing real-time information on rates and availability.
- - By 2003, it had introduced the cloud-based PMS, ChoiceADVANTAGE.
- - The company kept pushing boundaries with the launch of the first hotel application for iOS in 2009.
- - In 2014, it became the first hotel company to offer instant booking on TripAdvisor.
- - More recently, it has developed advanced solutions like ChoiceMAX, an award-winning revenue management tool utilizing AI technology.
These innovations reflect Choice Hotels' commitment to enhancing operations and enriching patron experiences, resulting in a diverse portfolio including premium and budget brands across over 45 countries.
Conclusion
With the integration of Mews as their latest PMS option, Choice Hotels International is once again positioning itself at the forefront of the hospitality industry. As the landscape of travel and lodging continues to evolve, this partnership highlights the importance of adaptive technology in driving growth and improving customer satisfaction in a global marketplace. The collaboration not only prepares franchisees for a future of enhanced operations but also ensures guests receive tailored experiences that meet their modern expectations. As the hospitality sector continues to transform, alliances like this will be crucial for maintaining competitive advantage and fostering innovation in service delivery.