#USA #Fort Lauderdale #Vision Marine #Nautical Ventures #Project Pelagos

Vision Marine Technologies Launches Project Pelagos

Vision Marine Technologies Inc., a growing player in electric marine technology, has unveiled its latest initiative, Project Pelagos. This innovative platform aims to integrate artificial intelligence into the retail framework of Nautical Ventures, an award-winning dealership group based in Florida specializing in marine products. As the company seeks to streamline operations and enhance customer relationships, Project Pelagos stands as a critical component of its strategy.

The introduction of Project Pelagos is a response to the traditional complexities within marine retail that have hindered effective communication and management. Historically, dealership operations relied on a medley of fragmented systems, making it challenging for teams to coordinate and accurately interpret customer signals. Vision Marine's General Sales Manager, Diego Conti, noted that the new platform would incorporate AI at its core to better surface customer intent and foster more consistent decision-making across various departments.

The Functionality of Project Pelagos

Unlike conventional Customer Relationship Management (CRM) systems that primarily serve as data storage solutions, Project Pelagos aspires to redefine the customer interaction landscape. It is designed to analyze engagement patterns by tapping into inquiries, service requests, and communications. With an aim to improve opportunity prioritization and internal handoffs, the platform will address workflow disconnections while preserving the critical human element in customer interactions.

Key functionalities of the platform include:

• - Integration of Disparate Systems: Project Pelagos will unify various operational tools—such as Dealer Management Software and multiple MLS platforms—into a cohesive, behavior-aware environment. This integration will aid in clarifying customer management processes and speed up revenue execution.
• - Enhanced Visibility: By leveraging AI, the platform will provide better operational visibility, which is crucial for timely and informed decision-making.
• - Focus on Revenue Growth: The platform aims to strengthen revenue execution, thereby contributing positively to the overarching goal of scaling Nautical Ventures’ retail operations.

Vision Marine's Vision for the Future

As Vision Marine looks towards future scalability, Project Pelagos is positioned as an indispensable asset in the company’s vertically integrated model that encompasses technology, retail, service, and customer access. CEO Alexandre Mongeon emphasized that the initiative is about harnessing intelligence in customer relationship management, signaling a shift toward more efficient operations and services across the Nautical Ventures network.

Investors are likely to view the integration of AI within customer operations favorably, as it aligns with Vision Marine's broader strategy. The reduction of manual processes, combined with improved insights into customer demand, is expected to enhance sales execution and consistency.

The phased rollout of Project Pelagos is expected in 2026, which reflects Vision Marine's commitment to a modernized approach to customer interactions within the marine sector. By continuously integrating advanced technologies into its operational framework, the company aims to maintain a competitive edge in an evolving industry.

Conclusion

As Project Pelagos continues its development, stakeholders remain optimistic about its potential to redefine marine retail operations. Vision Marine Technologies' commitment to leveraging artificial intelligence not only promises enhanced customer experiences but also a more structured and disciplined execution model that could benefit the entirety of its retail network. With a keen focus on growth and innovation, Vision Marine is poised to make significant advancements in the electric marine technology space.