Opt and Felica Networks Launch New CRM Solution for In-Store LTV Marketing

Opt and Felica Networks Collaborate on Innovative CRM Solution

Introduction

In a groundbreaking partnership, Opt Co., Ltd., headquartered in Chiyoda, Tokyo, and Felica Networks, located in Shinagawa, Tokyo, have unveiled a new customer relationship management (CRM) solution that extends the possibilities of LTV marketing into physical stores. This innovative approach aims to transform customer experiences and tackle pressing societal challenges, aligning with Opt's mission to create new value and drive industry change.

The Shift in Marketing Dynamics

Traditionally, LTV marketing has been predominantly executed within e-commerce and membership-based businesses, where access to customer data is more straightforward. For companies dealing in consumer goods sold in supermarkets and mass retailers, implementing such strategies has presented significant hurdles. The new CRM solution effectively bridges this gap by linking purchase receipts with LINE user IDs (UIDs), thereby enabling the identification of consumers and visualization of purchasing behaviors in brick-and-mortar stores. Consequently, businesses can now transition from short-lived promotional strategies to robust loyalty programs focused on cultivating long-term customer relationships, ultimately leading to increased LTV.

Overview of the New Solution

Developed through collaboration, this CRM solution combines Opt's LINE mini-app with Felica Networks' API for receipt submission. This integration delivers an enriched customer experience by allowing seamless association of purchasing data with CRM functionalities directly within LINE. By incorporating features such as receipt submission and a validation mechanism ensuring the appropriate receipt data, the solution facilitates effective loyalty programs and campaigns tailored to purchasing histories. Furthermore, the collected receipt data can be analyzed via Felica Networks’ business intelligence (BI) tool, providing clear visualizations of purchasing insights.

Businesses can now leverage these insights to provide highly personalized customer experiences using the LINE platform—a communication tool with pervasive usage—ultimately striving to maximize LTV.

Enhancing Customer Experience

Loyalty Programs Driven by Purchase Proof

With the easy-to-use receipt submission and validation features integrated into the LINE mini-app, businesses can engage customers through campaigns that are simple to participate in. Incentive programs can be developed based on individual purchasing histories, fostering deeper relationships with consumers.

Deeper Customer Understanding and Evolving One-to-One Communication

By analyzing receipt data, businesses can gain insights into the types of products purchased, quantities, pricing, store locations, purchase times, and accompanying products. This level of detail allows for a more nuanced understanding of customer profiles previously obscured. By linking the analyzed purchasing information with LINE UIDs, companies can send personalized messages and offers aligned with users' interests and purchasing trends through their official LINE accounts.

Increased Marketing Efficiency Through BI Tools

The processed purchase data, when integrated with BI tools, enables companies to access vital information and conduct further analysis. This enhances the planning and execution of marketing strategies, contributing to more effective campaigns overall.

Future Vision

Opt and Felica Networks aspire to ensure that this new solution transcends temporary marketing tactics to become a key element in building sustained customer relationships. With a focus on daily necessities manufacturers, they aim to promote the adoption of this CRM solution across various enterprises. Implementation will initially occur with beverage companies coming in late June of this year, through which they will offer enhanced customer experiences rooted in purchasing data, thereby contributing to improved LTV for businesses.

Conclusion

As Opt and Felica Networks embark on this innovative journey, the new CRM solution promises to reshape traditional marketing frameworks, offering not only immediate benefits but also fostering long-term customer loyalty and engagement. This initiative stands as a testament to how collaborative technology can address both business objectives and social challenges effectively.

About Opt Co., Ltd.

Opt is dedicated to inciting industrial transformation and resolving social issues through innovative value creation. Their mission is to become a growth leader that understands and supports end-users deeper, ultimately contributing to the sustained growth of their client companies. The company's commitment to transformation extends to advertising industries as they work towards a vision of Industrial Transformation®.