Gentle Rice Porridge
2025-07-08 08:38:30

FANCL and Omoriya Launch a New 'Gentle Rice Porridge Soup' with Germinated Brown Rice

FANCL and Omoriya's Exciting Collaboration



FANCL, a beloved name in health-oriented products, is partnering with Omoriya to introduce an innovative new product: the 'Gentle Rice Porridge Soup'. Launching nationwide on August 18, this product aims to satisfy the needs of busy yet health-conscious women in their 30s and 40s, delivering a quick and nutritious meal option.

Convenient and Nutritious


The 'Gentle Rice Porridge Soup' is designed for easy preparation. With just the addition of hot water, consumers can enjoy a delicious soup that combines the benefits of rice porridge with the warming comfort of soup. The target demographic's desire for convenience and health is echoed in this product’s simple cooking process and wholesome ingredients.

One of the standout ingredients is FANCL's germinated brown rice. Created through a unique slow germination process, this rice is not only delicious but also packed with essential nutrients. It boasts a wealth of health benefits, including GABA, fiber, vitamin E, and magnesium, all designed to support overall well-being. The rice’s sweet, chewy texture makes it a delightful addition to this dish.

Product Specifications


The product is presented in a 51.6g pack, containing three individual bags of 17.2g each. The retail price is set at 350 yen (excluding tax). This new type of porridge soup blends both food and nourishment, offering a creamy and satisfying experience that distinguishes it from traditional options.

The 'Gentle Rice Porridge Soup' includes a medley of flavorful ingredients such as pumpkin, zucchini, and egg, culminating in a visually appealing dish. The delicate taste, achieved with a light chicken broth and subtle vegetable flavors, makes for an enjoyable dining experience. Additionally, the soup is low-calorie, coming in at just 60 calories per serving, aligning with the lifestyle and preferences of its primary consumers.

Unique Features


Manufactured with FANCL’s germinated brown rice, the soup integrates the uniquely roasted flavor of germinated rice, enriching it with natural grains' authenticity. The combination of carefully chosen ingredients promises not just flavor but also a healthy eating option that can be easily incorporated into busy schedules.

FANCL's latest innovation reflects a growing trend of convenience foods that do not compromise on health and nutrition, catering to a generation of informed consumers who prioritize both. The company is committed to ensuring that enjoying healthy food can be simple and delicious, especially for those leading dynamic lifestyles.

Customer Inquiry


For more information about the 'Gentle Rice Porridge Soup', customers can reach out to Omoriya's customer service at 0120-64-1198, available from 9:00 AM to 5:00 PM, excluding weekends and holidays.

Explore this new addition to your diet and experience the combination of health and convenience that FANCL and Omoriya proudly present.


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Topics Consumer Products & Retail)

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