Clear Channel Outdoor Transforms Advertising Landscape at U.S. Aviation Terminals

Clear Channel Outdoor (CCO) has announced an exciting new chapter in its advertising ventures by renewing its partnership with Signature Aviation, the world's leading network of private aviation terminals. This partnership, highlighted by a significant five-year contract extension, allows CCO to proceed with its ambitious plans to enhance advertising programs across more than 100 Signature Aviation locations throughout the United States.

The renewed contract is set to leverage CCO's most innovative advertising strategies, an essential move as the aviation sector experiences unprecedented growth. With air travel seeing a surge in passenger numbers, CCO anticipates its advertising initiatives will enable brands to tap into the lucrative high-net-worth traveler demographic, offering them exclusive marketing opportunities within some of the most sought-after regional markets.

A Commitment to Innovation and Engagement

The collaborative efforts by CCO and Signature Aviation are not just about traditional advertising; they represent a significant shift towards modern, engaging media. Clear Channel Outdoor is dedicated to pushing the limits of both digital and print display technology. Their goal is to provide unique advertising solutions, including exclusive sponsorships and experiential activations that resonate with travelers. The recent contract extension is a testament to this commitment and follows a record-breaking year for Signature Aviation, with advertising revenues reaching new heights since the program's inception in 2005.

As noted by Derek DeCross, Chief Commercial Officer of Signature Aviation, this partnership is about creating meaningful connections between advertisers and guests. The innovative use of advertising space within private terminals has proven to enhance the experience for travelers while simultaneously driving brand growth.

Enhanced Advertising Formats

The expanded advertising repertoire will feature large-format LED and LCD displays, alongside new LCD screens, designed to capture the attention of travelers. The program will also encompass a range of advertising formats, from digital networks and experiential activations to printed displays. This multi-faceted approach enables brands to take center stage within private aviation terminals, effectively communicating their messages to an elite audience of decision-makers and influencers.

Morten Gotterup, President of Clear Channel Outdoor's Airports Division, expressed enthusiasm for the renewed collaboration, emphasizing the unparalleled opportunity it presents for brands seeking direct interaction with affluent travelers. With the continued integration of advanced advertising techniques, CCO and Signature Aviation aim to create transformative advertising experiences that push the boundaries of what’s currently available in the private aviation sector.

About Clear Channel Outdoor Holdings, Inc.

Clear Channel Outdoor Holdings, Inc. is recognized for pioneering innovation in the out-of-home advertising sector. Through an expansive portfolio that incorporates digital billboards, displays, and advanced data analytics, CCO empowers advertisers to engage with millions of consumers each month, providing them with simplified purchasing processes for more effective advertising campaigns.

About Signature Aviation

Signature Aviation stands as the premier aviation hospitality company globally, dedicated to delivering exceptional experiences and essential services for the business and private aviation community. With operational reach extending across over 200 airport locations in 27 countries, Signature plays a crucial role in enhancing travel experiences while serving as the largest Sustainable Aviation Fuel distributor within its industry. Their robust infrastructure and emphasis on sustainability further solidify Signature's position as a leader in the realm of private aviation.

In conclusion, the renewed partnership between Clear Channel Outdoor and Signature Aviation is set to revolutionize effectiveness and engagement in airport advertising, a pivotal factor in targeting the influential traveler market as air travel thrives in 2024. Both companies are poised for success as they work together to create impactful advertising strategies that benefit brands and travelers alike.