#Japan #Tokyo #MOOMIN #Little My #Rights and Brands

The 2026 Little My Fair is Here!

The beloved character Little My from the Moomin series is set to charm fans once again with the introduction of new products for the Little My Fair, which will commence in January 2026. Managed by Rights and Brands, the company overseeing the Moomin license in Japan, the launch is inspired by Little My’s playful and inquisitive nature. To celebrate, various items including mugs, cushions, and bags featuring different expressions of Little My will be available from January 22, 2026, with a special novelty campaign also in place.

Meet Little My!

Little My is a spirited character born from the imagination of Finnish author Tove Jansson. Part of the enchanting Moomin universe, she has become a timeless favorite for her feisty and curious personality. This new series will highlight a more sophisticated version of Little My with her rarely seen “serious face” as the main artwork, while still showcasing her signature smile and playful gestures. The designs will feature soft Nordic colors that seamlessly blend into any living space and appeal to a broad audience.

Exciting Product Lineup

1. Mug (Bird/Yellow)
A delightful mug adorned with Little My Fair art, designed to enhance your drinking experience with subtle details on the inside.
Price: ¥1,870 (tax included)
Release Date: January 22, 2026.

2. Low Crew Socks
Soft and comfy low crew socks to choose from, featuring designs from the Little My Fair series.
Price: ¥660 (tax included)
Release Date: Early February 2026.

3. Lipstick Pouch (Blue/Pink)
A compact pouch designed to carry lipsticks neatly, adorned with a charming Little My motif.
Price: ¥2,310 (tax included)
Release Date: Early February 2026.

4. Embroidery Keychain
These keychains feature Little My Fair art meticulously embroidered for a tactile aesthetic.
Price: ¥1,650 (tax included)
Release Date: Mid-January 2026.

5. Tote Bag
Practical A4-sized tote featuring Little My Fair art, perfect for daily use.
Price: ¥2,860 (tax included)
Release Date: Mid-January 2026.

Also available will be unique items like the cross-stitch embroidery kit, a measuring tape, and an array of pouches designed with practicality in mind.

Special Events at Moomin Valley Park

In line with the launch, Moomin Valley Park will be hosting a Little My Fair from March 1 to March 8, 2026. Guests in red themed outfits can receive an exclusive clear file in this limited-time event. More details will be available on the park's official website.

Collectible Stickers Awaits!

Furthermore, customers purchasing items from specified stores will receive a novelty sticker featuring Little My’s serious face as a gift. This playful sticker can be used to decorate phone cases or other personal items, enhancing their charm.

Availability

Little My Fair items will be sold across various Moomin Shops and Cafés in Japan. Locations include:

• - Ginza, Osaka, Yokohama, Nagoya, and Futakotamagawa Moomin Shops
• - Moomin Café locations in Karuizawa and Floral Valley
• - Online shops

Fans are encouraged to check availability and specific offerings at each store, as items may vary by location.

In conclusion, the Little My Fair in 2026 promises not only to provide stunning new merchandise but also to immerse visitors in the captivating world of Moomin. Be sure to visit the official Moomin site for the latest updates and the entire range of delightful products coming soon!