Miss Nippon Contest 2026 Celebrates Beauty and Environmental Awareness through Sleep Support

Miss Nippon Contest 2026: A Celebration of Inner and Outer Beauty

On January 26, 2026, the 58th Miss Nippon Contest took place in Tokyo, showcasing the theme of beauty through a unique combination of inner, outer, and behavioral aspects. Sponsored by Showa Nishikawa Co., Ltd., the event highlighted the brand's commitment to enhancing the contestants' sleep environment, thereby supporting their journey toward personal and communal growth.

Celebrating Ecological Awareness and Personal Growth

The grand winner of this year's contest, Ms. Eiko Noguchi, is not only a model but also an environmental activist and mountaineer. Reflecting on her win, she remarked that it marked one of the highest hurdles she had ever faced in her endeavors. Ahead of her, she aims to strengthen society's connection to nature by using her experiences as a motivational springboard.

"I wish to establish a sense of responsibility through my own words and actions," Ms. Noguchi expressed, emphasizing the need for sustainable living and ecological mindfulness.

Showa Nishikawa: Supporting the Three Beauties

Showa Nishikawa deeply resonates with the Miss Nippon philosophy of beauty, which encompasses inner beauty, external beauty, and the beauty of actions. As an official sponsor, the company continues to support these principles through the provision of quality sleep products. Contestants diligently prepared through educational seminars and workshops to enhance their personal development and skills. Showa Nishikawa contributes by sharing its expertise in sleep, ensuring that every contestant is at their optimal state throughout the competition.

To this end, the contestants were rewarded with the renowned MuAtsu series, including the high-end "30-Year MuAtsu XX" mattress for the winners and the "MuAtsu Cushion L-Shape" for the finalists. These products are designed to provide unparalleled comfort and support, further enabling them to achieve their goals.

Spotlight on Award-Winning Products

30-Year MuAtsu XX

This top-tier mattress utilizes high-resilience and highly breathable polyurethane to efficiently distribute body pressure while maintaining an ideal sleeping posture. Designed for longevity, proper care ensures that customers can enjoy this mattress for over three decades.

- Price: 220,000 JPY (including tax)

MuAtsu Cushion L-Shape

A versatile cushion that can be used both underneath the body or as upper back support. It brings the MuAtsu pressure-relieving technology into a new form.

- Price: 13,200 JPY (including tax)

Quality Sleep as a Foundation for Performance

In our belief, a high-quality sleep environment is vital for sustaining daily energy levels and personal brilliance. To empower individuals to achieve their dreams and provide unwavering support, we are determined to continue promoting the concept of the "Three Beauties" championed by Miss Nippon.

Contest Overview

The Miss Nippon Contest emphasizes the ideals of inner beauty, outer beauty, and action-oriented beauty, aiming to cultivate leaders who strive to make positive societal changes. Participants benefit from a comprehensive program designed to help them acquire a wide perspective and deep insight—building the strength to realize their aspirations.

For further information about the Miss Nippon Contest, visit their official site: Miss Nippon Official Website