Joico and DC Studios Unite for Supergirl: A Celebration of Strength and Haircare

A New Hero in Haircare: Joico Partners with Supergirl

Joico, renowned for its commitment to healthy hair, is thrilled to announce its collaboration with DC Studios ahead of the much-anticipated release of Supergirl, hitting theaters on June 26, 2026. This partnership seamlessly merges the world of high-performance haircare with the empowering narrative of one of DC's iconic heroines, celebrating themes of strength, resilience, and confidence.

At the heart of this collaboration is Joico’s revolutionary Hold Hero, a finishing spray designed to provide maximum hold and brilliant shine. This product is perfect for those who want their hair to not just look good, but to also feel strong and dynamic, much like the superhero it honors. The partnership shines a light on other beloved Joico products including Heat Hero, Power Spray, and the Defy Damage line, which collectively work to protect and revitalize hair while delivering salon-quality results at home.

With this collaboration, Joico is introducing limited edition Supergirl-themed packaging for select products in its hero lineup. This is an exciting opportunity for fans and consumers alike, especially with special offers available at ULTA Beauty locations and on ulta.com, while supplies last. This promotion will also be backed by robust digital campaigns and in-store displays that promise to catch the eye of shoppers.

Joico's innovative strategy includes leveraging social media platforms with exciting influencer content, as well as a unique social media filter designed to engage fans and create memorable interactions around the Supergirl theme. The campaign is all about blending the allure of superhero culture with everyday haircare solutions, proving that even ordinary days can feel heroic with the right products.

Supergirl, directed by Craig Gillespie and produced by DC Studios in collaboration with Troll Court Entertainment and The Safran Company, is not just a movie; it’s a celebration of empowerment. The film is set to enthrall audiences with its powerful narrative and stunning visuals when it releases in theaters and IMAX in North America on June 26, as well as internationally starting June 24, 2026.

Joico, part of Henkel Consumer Brands, has long been at the forefront of the healthy hair movement since its inception in 1975. With an unwavering commitment to returning hair to its optimal state, Joico incorporates innovative technologies across its product lines. The company’s philosophy hinges on the belief of bringing joy through the care and maintenance of hair. Each product is a testament to quality and efficacy, ensuring every user experiences the 'joi of Healthy Hair™' with each application.

As we approach the film’s release date, Joico invites fans to embrace their inner hero with the help of reliable haircare products that inspire strength and confidence, because, much like Supergirl, healthy hair makes you shine brightly no matter the challenges ahead.

Stay tuned for more updates and special events as Joico and Supergirl join forces to empower and celebrate every hero in our lives. You can learn more about Joico and its full line of products on their official website.