#La Roche-Posay #Miami Open #Sun Safety

La Roche-Posay Expands Partnership at Miami Open

In a significant announcement, La Roche-Posay, the renowned dermatologist-recommended skincare brand, has elevated its partnership with the Miami Open, now becoming the official skincare partner for the year 2026. This partnership marks a pivotal transition from its previous role as merely the official sunscreen partner, embodying a broader commitment to skin health and sun safety beyond just sunscreen products.

This year, La Roche-Posay is excited to introduce its flagship product—the Cicaplast Balm B5+—to the tennis audience, which addresses multiple skin concerns including chafed and cracked skin, a common issue faced by athletes. This innovative balm expands La Roche-Posay's offerings to address not only the importance of sun protection but also the necessary treatment and recovery processes for skin health.

A Focus on Sun Safety
Miami, known for its consistently sunny weather and high UV index, serves as a perfect backdrop for La Roche-Posay's initiatives aimed at raising awareness about sun safety practices. The brand aims to educate players, fans, and the broader public about the critical issue of daily photoprotection. According to alarming statistics, 80% of skin aging stems from UV exposure, and one in five Americans is likely to develop skin cancer by age 70, highlighting the dire need for effective sun safety messaging.

Rachelle Mladjenovic, the General Manager of La Roche-Posay USA, emphasized the brand's commitment to making sun safety and skin health a natural part of daily life, especially in high-exposure situations such as the Miami Open. By integrating education on daily skincare practices with engaging fan experiences, La Roche-Posay is positioning itself as an essential partner in the sport of tennis and beyond.

Interactive Fan Engagement
At the 2026 Miami Open, attendees will have access to a variety of activities aimed at promoting sun safety education. The La Roche-Posay Sun Safety Booth will feature:

• - Complimentary Anthelios Sunscreen Samples: Visitors can receive free samples of their renowned sunscreen products.
• - Cicaplast Skincare Samples: Providing trial opportunities for skincare recovery products.
• - Free Skin Checks: Conducted by board-certified healthcare professionals to assess skin health.
• - Educational Resources: Dermatology experts will be on hand to share knowledge about sun safety.
• - UV Camera Stations: These will provide visual feedback on skin damage, illustrating the importance of protection against UV rays.
• - Rally Against the Sun Games: An interactive experience designed to educate players on how to combat sun damage playfully.

A Continued Commitment to Public Health
La Roche-Posay is committed to its mission of providing access to dermatologist-approved skincare, particularly during events like this one. The brand’s presence is a testament to its dedication to enhancing the overall experience at the Miami Open while fostering greater awareness about skin health. The partnership will contribute to the ongoing campaign, titled