Hisense Shines Bright at Cannes as Official Partner of China Night

On May 15, 2025, Hisense proudly took the stage as the official partner for the CHINA NIGHT event at the 78th Cannes Film Festival. Transforming the iconic Plage des Palmes into a dazzling showcase of smart living, premium entertainment, and refined design, Hisense showcased its commitment to innovation right at the heart of the global film scene.

As film industry elites strolled down the red carpet, a stunning 100-inch U7 series television captured every moment in exquisite detail. With advanced Mini-LED Pro backlighting and Hi-View AI Engine PRO technology, this display provided precise local dimming, exceptional brightness, and cinematic-quality contrast. This vivid visual experience was truly fitting for a festival of Cannes’ caliber. Nearby, two 65-inch models brought selected film trailers to life, featuring enhanced contrast and remarkably vibrant color reproduction powered by AI.

Later in that evening, guests enjoyed perfectly chilled vintages from an ASKO wine cooler during a wine reception. The cooler not only functioned stylishly but also offered three independent temperature zones, wooden shelves accommodating up to 190 bottles, UV-filtered glass, soft LED shelf lighting, and an RGB-lit serving area. An integrated Vivino feature allowed attendees to browse and select wines right from the cooler’s interface. Meanwhile, the C2 Ultra TriChroma Laser mini projector presented a stunning 4K image with 3000 ANSI lumens, turning the lounge into an intimate cinema under the stars.

On May 14, as part of the CHINA NIGHT programming, Hisense introduced its TriChroma PX3-PRO Laser Projector at the Chinese Film Forum, offering guests a closer look at its minimalist design and advanced projection technology. By weaving their flagship products into the most memorable moments of CHINA NIGHT, Hisense elevated the guest experience while underscoring its commitment to delivering cutting-edge technology and sophisticated design to discerning audiences worldwide.

Founded in 1969, Hisense has become a globally recognized leader in home appliances and consumer electronics, operating in over 160 countries and specializing in high-quality multimedia products, household devices, and smart IT solutions. According to data from Omdia, Hisense ranks second worldwide in total TV shipments (2022 - 2024) and holds the top spot for televisions 100 inches and larger (2023 - 2024). As the first official partner for the FIFA Club World Cup 2025™, Hisense is committed to engaging audiences across the globe through its support of international sports partnerships.

Conclusion

Hisense’s standout presence at the Cannes Film Festival not only highlights the brand's innovative spirit but also establishes its status in the realm of high-quality entertainment technology. Through meticulously designed experiences and cutting-edge products, Hisense continues to impress audiences, ushering in the future of home entertainment and smart appliances.