#Mexico #Mexico City #Blokees #building blocks #CCXP

Blokees Shines at CCXP México 2025

On May 30, 2025, the vibrant world of pop culture shone brightly as the much-anticipated CCXP Mexico 2025 kicked off in the heart of Mexico. This major event, known for showcasing groundbreaking innovations and global pop culture trends, marked a pivotal moment for Blokees, a leading Chinese brand specializing in building block figure toys, as it officially launched its series in the Mexican market.

Blokees has successfully penetrated various Latin American countries, including Chile, Peru, Panama, and Brazil, and its latest showcase in Mexico signifies a significant advancement in the brand's localization strategy. The exhibition featured an impressive array of building block characters, which included beloved icons from globally recognized intellectual properties (IPs) such as EVA, Hatsune Miku, Transformers, Ultraman, Marvel, Naruto, and Saint Seiya, alongside its original IPs like Hero Infinite.

Among the highlights were various product lines such as Hero8, Hero10, Champion, Legend, and Fantastic, all aimed at fans aged 16 and above who are keen on anime and model toys. These offerings didn’t just attract visitors but garnered enthusiastic feedback for their precision in design, assembly simplicity, and engaging playability.

Blokees’ passion for innovation is evident in its diverse portfolio, which boasts over 50 globally licensed IPs, ensuring their products resonate with fans of different backgrounds. The company’s R&D capabilities have led to the registration of more than 500 patents, demonstrating their commitment to pushing the boundaries of creativity and product development. They now offer over 600 SKUs, all distinguished by high IP fidelity, ease of assembly, exceptional playability, and remarkable value.

Additionally, Blokees created a special exhibition area dedicated to the BFC (Blokees Figures Creator) initiative, which allows fans and creators to display their artistic interpretations of Blokees figures. Since its inception in mid-2024, the BFC program has traveled to major international conventions, including the China Toy Expo, Singapore Comic Con, Nuremberg Toy Fair, and the New York Toy Fair, bridging a connection between the brand and its fans worldwide.

Through the BFC initiative, Blokees aims to cultivate a creative community, inspiring enthusiasts to express their ideas and designs, thus fostering a culture of collaboration and innovation in the toy industry. This successful launch in Mexico is another bead in the necklace of Blokees' global strategy, which aligns with their overarching mission of “all people, all prices, and globalization.”

As Blokees continues to expand its footprint globally, it remains focused on uniting fans through innovative products and rich community experiences. The presence of Blokees at CCXP Mexico 2025 not only showcases their commitment to the Mexican market but also invites local fans to immerse themselves in the dynamic world of building blocks, where creativity knows no bounds. With plans to further engage and delight fans, Blokees indeed promises to deliver more excitement and fun in the future.