#Japan #Tokyo #Inbound Tourism #City Promotion #MicroAd

Free Seminar on City Promotion and Tourism DX

The upcoming free online seminar, "City Promotion and the Latest in Tourism DX," will be presented by MicroAd, a leading advertising company based in Shibuya, Tokyo. Scheduled for August 6, 2025, this seminar aims to provide valuable insights and strategies for municipal officials and Destination Marketing Organizations (DMOs) working in Japan.

Event Overview

• - Date & Time: August 6, 2025, from 10:00 AM to 11:30 AM (doors open at 9:50 AM)
• - Format: Online via Zoom (link will be sent via email two days before the event)
• - Registration Fee: Free of Charge
• - Capacity: Limited to 100 participants (registration will close once the limit is reached)
• - Target Audience: Municipal officials, DMOs, tourism associations, and GDX members.

Seminar Highlights

The event will kick off with a report on the results from a survey conducted on city promotion and tourism digital transformation (DX), giving attendees an overview of the current state of the industry. Building on these insights, the seminar will outline concrete strategies that municipal and tourism officials can implement to attract inbound tourism effectively.

Presentation Details

• - Topic: "Essential Inbound Strategies for Visiting Japan! The Latest Methods for Attracting Tourists through Airline and OTA Collaboration"
• - Overview: The presentation will introduce cutting-edge inbound tourism strategies in collaboration with airlines and OTAs. Focus will be on high-precision targeting across three phases: before, during, and after the journey.

About the Presenter

Yu Yamashita

Yu Yamashita is part of MicroAd's Global Business Department. Hailing from Tokyo, he began his career in 2012 at an advertising agency specializing in overseas marketing. Throughout his tenure, he has worked extensively to assist municipalities, tourism organizations, and private enterprises in attracting inbound tourists. Taking a comprehensive approach, he handles everything from project planning to execution and reporting. In August 2024, he joined MicroAd, where he supports various sectors including railways, accommodations, commercial facilities, and retail in their overseas marketing efforts.

About MicroAd

• - Company Name: MicroAd, Inc.
• - Headquarters: 20-1 Sakuragaokacho, Shibuya, Tokyo, Shibuya Info Tower 13F
• - CEO: Kentaro Watanabe
• - Business Focus: Data platform services
• - Website: MicroAd

How to Register

To sign up for the online seminar, please click here. If the link does not work, you can sign up via email at [email protected] or call 03-6683-0106.

About GDX

The General Incorporated Association for Digital Transformation of Municipalities (GDX) promotes the digital transformation (DX) of local governments and aims for the sustainable development of communities. GDX works alongside each municipality to support the resolution of local issues through innovative digital technologies. They aim to facilitate partnerships that accelerate regional revitalization through digital transformation. For inquiries, contact GDX at 1-3-1 Kitagawamura, Minato-ku, Tokyo, at 03-6683-0106 or [email protected]. For more information, visit GDX.