#Japan #Tokyo #United Arrows #OSOI #Hee Jin Kang

OSOI: A New Chapter in Luxury Handbags

The Korean bag brand OSOI is set to make a significant mark in Japan, opening its first standalone stores in September 2025. Designed to offer a unique shopping experience, these stores will be located at Lumine Shinjuku on September 17 and Shibuya Parco on September 19. With their refined interiors and a seamless blend of structure and beauty, these locations will allow customers to experience the world of OSOI more intimately than ever before.

Founded in 2016 in Seoul, OSOI stands out for its meticulous craftsmanship and the edgy, sophisticated aesthetic it offers. The brand is renowned for its unique silhouettes and playful designs, making it a favorite among fashion-forward individuals. Currently, the main store resides in the artistic neighborhood of Seongsu in Seoul, a hotspot for contemporary culture. The entry into the Japanese market marks a new chapter for the brand, as United Arrows, the established Japanese retailer, has acquired exclusive distribution rights for OSOI products starting from the Spring/Summer 2025 season. The brand will be highlighted in select United Arrows stores, pop-up events, and on their e-commerce site, targeting primarily fans in their 20s to 40s, who are increasingly drawn to OSOI's aesthetic.

This venture is more than just retail; it's about creating a space that resonates with the brand's philosophy. The concept for the new stores focuses on merging “time-honored details with contemporary purpose.” Customers can expect to experience a store environment where the textures and functionality evolve with the passage of time, creating a space that feels both sophisticated and warm. Rather than chasing perfection, the design philosophy underscores a balance between functionality and beauty, reflecting OSOI's dedication to understated yet impactful details. The interior, resembling a gallery, embodies the brand's motto of “slow but strong,” inviting patrons to linger and appreciate the craftsmanship of each item.

Store Details

OSOI SHINJUKU

• - Opening Date: September 17, 2025
• - Address: 3-38-2 Shinjuku, Shinjuku-ku, Tokyo, Lumine Shinjuku 2, 2F
• - Store Size: Approximately 43 square meters

OSOI SHIBUYA

• - Opening Date: September 19, 2025
• - Address: 15-1 Udagawacho, Shibuya-ku, Tokyo, Shibuya Parco 4F
• - Store Size: Approximately 64 square meters

Please note that the concept images for the stores are artistic renderings; actual interior design elements and fixtures may differ upon completion.

Product Lineup

Some of the featured products include:

• - OSOI PECAN BROT Bag: Price - ¥40,700
• - OSOI BOAT MINI Bag: Price - ¥44,000
• - OSOI EGG MINI Bag: Price - ¥40,700
• - OSOI TONI MINI STUD Bag: Price - ¥52,800

About OSOI

Founded by owner and creative director Hee Jin Kang, OSOI embodies the spirit of creating high-quality products while embracing a slower, more deliberate design process. The brand’s name, derived from the Japanese word meaning “slow,” highlights their commitment to producing thoughtful, well-crafted pieces.

About United Arrows

Established in 1989, United Arrows has created a unique shopping experience by blending designer brands sourced from both domestic and international markets with their original clothing and accessories. They operate several brands, including United Arrows, Beauty & Youth United Arrows, and Green Label Relaxing, providing a diverse selection of fashionable products.