#Paris #France #Smart Home #Haier #Roland-Garros

Haier Solidifies Its Role as Official Partner of Roland-Garros 2026

Haier, recognized as the global leader in major home appliances for 17 consecutive years, has officially confirmed its partnership with Roland-Garros for the 2026 tournament. This sponsorship underscores Haier's dedication to integrating cutting-edge technology into everyday life while reinforcing its long-term commitment to global sporting events.

Roland-Garros, one of the world’s foremost tennis tournaments, serves as a unique platform that melds athletic excellence, innovation, and lifestyle elements. Through this partnership, Haier aims to showcase how user-centered technology can enhance daily activities by offering thoughtful care and intuitive user interactions.

Driven by their global motto, “Play with the Number Ones,” Haier has built an extensive portfolio of sports partnerships that span numerous prestigious tennis events worldwide, including the Australian Open, Mutua Madrid Open, Rolex Paris Masters, and the Nitto ATP Finals. These affiliations highlight Haier's aspiration for excellence, precision, reliability, and continuous innovation in its endeavors.

Antony Peart, the Director of Brand Development and Communications for Haier Europe, expressed, “Roland-Garros embodies excellence, passion, and innovation on a truly global stage. By becoming an official partner again, we deepen our longstanding commitment to sports and bring our user-oriented tech solutions closer to consumers, partners, and fans worldwide.”

Gilles Moretton, President of the French Tennis Federation, also acknowledged Haier's role, stating, “We would like to thank Haier for supporting Roland-Garros this year as the official partner. Since the start of our collaboration in 2023, this innovation-driven partnership has increasingly gained significance. This year, fans at the Porte d'Auteuil stadium will have the chance to engage with a series of events offered by Haier on the complex grounds and at the Tribune Concorde area, enhancing their experience.”

During the Roland-Garros 2026 event, Haier plans to create a prominent presence both at the tournament venue and across Paris, unveiling their latest technologies across various appliance categories right on the courts and organizing interactive fan engagement activities in the Fan Village area. One standout example of how Haier's user-focused philosophy is realized in innovative products is its Horizon Collection refrigeration line. Engineered with advanced cooling technology to prolong freshness and designed elegantly, these refrigerators help in reducing waste and managing food supplies more efficiently.

Additional models such as the Winery 7, I-Pro Shine Biovitae, Couture Collection 11, and Forni ID Serie 6 will also be showcased, covering premium categories like wine storage, dishwashing, laundry, and cooking solutions.

Beyond the tennis complex, Haier aims to capture the tournament's spirit at the heart of Paris, specifically at Place de la Concorde, where the FFT's open fan zone, Tribune Concorde, is situated. Here, Haier will present a specially equipped motorhome featuring product demonstrations and interactive activities that connect its smart appliances with the core values of sports, innovation, and user care.

With a presence in over 200 countries and regions worldwide, Haier has demonstrated remarkable success through its strategy of independent brand development in international markets. Currently, Haier ranks first in eight markets, including China, the USA, Australia, and Thailand. Additionally, it is among the top three brands in 12 markets like Italy, Japan, and Nigeria while maintaining a position among the top five in another eight, including Germany, Morocco, and Saudi Arabia.

Haier’s partnership with Roland-Garros is part of its broader global sports strategy, which encompasses the four largest tennis tournaments in the world, thereby directly linking sports, lifestyle, and smart home innovations for consumers and fans globally. For more information about Haier, please visit Haier's official website.

About Haier Group

Founded in 1984, Haier Group is the world's leading provider of quality-of-life improvement solutions and digital transformation. Focused on the mission of “More Creation, More Possibilities,” Haier has established 10 R&D centers, 35 industrial parks, and 173 manufacturing sites, with a global revenue of $59.8 billion in 2025. For eight consecutive years, Haier has been listed among the top 100 most valuable global brands by Kantar BrandZ. Additionally, Haier has topped the global major home appliance brand rankings for 17 years according to Euromonitor.

*Source: Euromonitor International Limited; Household Appliances, 2026 Release; Market Share Data, Sales Volume for 2025.