The New TV-CM of The Premium Malts Featuring Suzu Hirose and Others Released

Exciting New TV-CM of The Premium Malts

The much-anticipated new TV-CM of "The Premium Malts" will hit screens across the nation starting from November 24. This ad features a stellar cast, including the talents of Suzu Hirose, Sairi Ito, and Joe Odagiri, who embody the beloved characters from the iconic anime and manga series "Chibi Maruko-chan." This series imagines how these characters evolve into premium adults 20 years later.

The latest installment, titled "Premoru-chan: Classmates' Story," showcases a joyful reunion among friends as they enjoy a year-end gathering in New York City. Hirose takes the lead as the adult version of Maruko, Ito as Tamachan, and Odagiri as Hanawa-kun. This delightful reunion not only features their interactions over drinks but also takes a nostalgic turn as they reminisce about their school days.

Overview of the New TV-CM

The narrative for "The Premium Malts" is built around the key message that "life becomes richer as you take it slow." The CM creatively brings to life the beloved characters from "Chibi Maruko-chan," envisioned 20 years later, embarking on their individual adventures in adulthood. The scene captured in this 30-second spot unfolds in Tamachan’s home, where these premium versions of Maruko and Hanawa share laughter and drinks while enjoying the atmospheric New York skyline.

The highlight of this CM is the touching moment when Hanawa expresses concern for their old classmates. This nostalgic comment prompts Maruko to bring up the funny and unique sayings from their school days, including lines like, "Zubari! (Spot on!)" and amusing laughter recalls from their friend Noguchi. The authenticity and warmth of their conversation are designed to evoke fond memories, making it relatable to viewers.

Anticipated Storyline

The storyline kicks off with the reunion of these vibrant personalities celebrating the year’s end. The night unfolds as they reflect, drink from "The Premium Malts," and question how their classmates are faring in adult life. The playful banter between them will surely ring a bell for many who fondly remember the characters from their youth. As Maruko muses about their transformations, the CM transitions toward the profound saying, "Life becomes richer with The Premium Malts," celebrated through cheerful gatherings.

This TV-CM aims not only to promote a premium beverage but also to encapsulate the essence of nostalgia, friendship, and the joys of adult life. Each interaction is filled with light-hearted humor that connects back to their roots as schoolmates.

Behind The Scenes

The filming took place in a beautifully designed apartment, mimicking a warm, inviting space in New York City. The chemistry among the cast was palpable, and there were plenty of light-hearted moments during the shoot. It was noted that Hirose and Ito particularly enjoyed their time, noting how adorable the Christmas decorations looked.

A funny behind-the-scenes moment occurred when Hirose imitated the unique sayings of their classmates, which had everyone in stitches. The director encouraged slight adjustments to her delivery to capture the essence of the characters accurately, which she nailed perfectly in subsequent takes, showcasing her skill and commitment.

Despite being an enthusiastic shoot, there were moments of levity and laughter, especially when humorously incorrect lines or unexpected reactions happened. The effortless camaraderie among the actors made for an enjoyable filming experience, effectively reflecting the friendship portrayed in the advertisement.

CM Details

The "Premoru-chan: Classmates' Story" will be available for viewing nationally starting November 24. The engaging narrative encourages viewers to look back at their childhood while savoring the moment with a premium drink. You can also check the CM on Suntory’s YouTube channel for behind-the-scenes clips and interactions.